CAPSIM Final Exam Questions and
Answers Verified Solutions Latest Update
2026/2027
Question:
Low End customers emphasize buying criteria in which order?.
Answer:
Price, Age, Positioning, Reliability
Question:
Each segment places.
Answer:
a different emphasis on features of the 4 buying criteria.
Question:
What is the most important criterion to a "Low End Segment" customer?.
Answer:
price
Question:
If you are marketing to High End customers, which criteria are most important to them in order of
importance?.
Answer:
Positioning, Age, MTBF, Price
Question:
The following represent core company activities that must be addressed each year except:.
,Answer:
labor negotiations
Question:
Which of the following is not addressed by R&D?.
Answer:
workforce complement
Question:
When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks
in.
Answer:
immediately upon completion.
Question:
The relative cost of a product's material cost increases as:.
Answer:
mtbf is raised
Question:
R&D completion time can be shortened.
Answer:
when a company takes advantage of existing technology.
Question:
Which Automation rating requires the longest time to reposition a product?.
Answer:
10
, Question:
When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is:.
Answer:
divided in half
Question:
Marketing is concerned with 4 things. What are they?.
Answer:
Price, Place, Promotion, and Product
Question:
An increase in promotional budgets have:.
Answer:
decreasing returns over time
Question:
What effect do increases in the Promotion Budget have on a product's Awareness?.
Answer:
diminishing returns
Question:
All of the following are direct implications of hiring a second shift except:.
Answer:
increased mtbf
Question:
How can assembly lines double their capacity?.
Answers Verified Solutions Latest Update
2026/2027
Question:
Low End customers emphasize buying criteria in which order?.
Answer:
Price, Age, Positioning, Reliability
Question:
Each segment places.
Answer:
a different emphasis on features of the 4 buying criteria.
Question:
What is the most important criterion to a "Low End Segment" customer?.
Answer:
price
Question:
If you are marketing to High End customers, which criteria are most important to them in order of
importance?.
Answer:
Positioning, Age, MTBF, Price
Question:
The following represent core company activities that must be addressed each year except:.
,Answer:
labor negotiations
Question:
Which of the following is not addressed by R&D?.
Answer:
workforce complement
Question:
When an R&D effort started in 2001 completes on September 15, 2002, the product revision kicks
in.
Answer:
immediately upon completion.
Question:
The relative cost of a product's material cost increases as:.
Answer:
mtbf is raised
Question:
R&D completion time can be shortened.
Answer:
when a company takes advantage of existing technology.
Question:
Which Automation rating requires the longest time to reposition a product?.
Answer:
10
, Question:
When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is:.
Answer:
divided in half
Question:
Marketing is concerned with 4 things. What are they?.
Answer:
Price, Place, Promotion, and Product
Question:
An increase in promotional budgets have:.
Answer:
decreasing returns over time
Question:
What effect do increases in the Promotion Budget have on a product's Awareness?.
Answer:
diminishing returns
Question:
All of the following are direct implications of hiring a second shift except:.
Answer:
increased mtbf
Question:
How can assembly lines double their capacity?.
