APMP FOUNDATION CORRECT FINAL EXAMS
QUESTIONS AND ANSWERS SURE A+
✔✔Fundamental Knowledge Object (FKO) - ✔✔The lowest structurally definable unit of
content pertinent to a discipline. An FKO for Proposal Managers might be the question
and answer (Q&A) pair.
✔✔Gadfly Review - ✔✔A macro-level review of the entire proposal to ensure it sells
your solution, is comprehensive, and tells a consistent story.
✔✔Ghosting the Competition - ✔✔A sophisticated tradeoff analysis used to highlight a
competitor weakness or downplay a competitor's strength. The goal is to the provide the
customer with information that supports the view that your solution is superior and to
cast doubt on the viability of competitors' approaches.
✔✔Graphics - ✔✔Visual elements of a proposal that helps explain a concept when a
text-only description is insufficient or would be difficult to understand.
✔✔Graphics Label - ✔✔Titles above proposal graphics that are sequentially numbered
throughout a proposal section. They allow an evaluator to quickly locate a graphic within
a proposal, especially when a proposal contains a list of figures/graphics similar to a
table of contents.
, ✔✔Graphics Template - ✔✔A visual guide that defines all aesthetic choices for
graphics.
✔✔Highlighting Techniques - ✔✔Different font styles, spacing, alignment, placement of
graphics, and groupings meant to create impact, draw attention, and enhance
readability. Common techniques include bolding or italicizing text, using color,
increasing font size, or varying font choice.
✔✔Informative Heading - ✔✔Headings that enable evaluators to immediately determine
both the contents of a section and the benefit to their organization. They signal new
topics to evaluators.
✔✔Innovation - ✔✔The optimum balance achieved by using the latest technologies,
cost structures, styling, features, and services and then successfully matching what is
"new" to customer or end-user needs at the optimum price.
✔✔Intangible Value - ✔✔Your customer's perception of what the product or service you
are proposing is worth to them. Intangible value can be measured only qualitatively.
✔✔Invitation to Tender (ITT) - ✔✔A customer document that invites a bid. In many
industries, these are complex requirements documents that cover all technical and
commercial aspects of the bid.
✔✔Jargon - ✔✔Specialized language used among members of a group or profession
who have common knowledge. The use of jargon can be a barrier to communication
with those not familiar with the language of that field.
✔✔Joint Venture - ✔✔A business agreement in which two or more parties agree to
pursue a bid opportunity according to outlined terms and conditions.
✔✔Kickoff Meeting - ✔✔A meeting that initiates the proposal effort for all contributors,
answers questions about the opportunity, assigns writing tasks, coordinates upcoming
activities, and creates a cohesive team.
✔✔Knowledge Audit - ✔✔A systematic identification and analysis of an organization's
knowledge needs, resources, flows, gaps, uses, and users.
✔✔Knowledge Base - ✔✔An organized structure of information that facilitates the
storage of ready-to-apply intelligence in a database.
✔✔Knowledge Cafe - ✔✔An informal brainstorming technique in which a moderator
prompts a group to generate ideas and captures those ideas for further analysis.
QUESTIONS AND ANSWERS SURE A+
✔✔Fundamental Knowledge Object (FKO) - ✔✔The lowest structurally definable unit of
content pertinent to a discipline. An FKO for Proposal Managers might be the question
and answer (Q&A) pair.
✔✔Gadfly Review - ✔✔A macro-level review of the entire proposal to ensure it sells
your solution, is comprehensive, and tells a consistent story.
✔✔Ghosting the Competition - ✔✔A sophisticated tradeoff analysis used to highlight a
competitor weakness or downplay a competitor's strength. The goal is to the provide the
customer with information that supports the view that your solution is superior and to
cast doubt on the viability of competitors' approaches.
✔✔Graphics - ✔✔Visual elements of a proposal that helps explain a concept when a
text-only description is insufficient or would be difficult to understand.
✔✔Graphics Label - ✔✔Titles above proposal graphics that are sequentially numbered
throughout a proposal section. They allow an evaluator to quickly locate a graphic within
a proposal, especially when a proposal contains a list of figures/graphics similar to a
table of contents.
, ✔✔Graphics Template - ✔✔A visual guide that defines all aesthetic choices for
graphics.
✔✔Highlighting Techniques - ✔✔Different font styles, spacing, alignment, placement of
graphics, and groupings meant to create impact, draw attention, and enhance
readability. Common techniques include bolding or italicizing text, using color,
increasing font size, or varying font choice.
✔✔Informative Heading - ✔✔Headings that enable evaluators to immediately determine
both the contents of a section and the benefit to their organization. They signal new
topics to evaluators.
✔✔Innovation - ✔✔The optimum balance achieved by using the latest technologies,
cost structures, styling, features, and services and then successfully matching what is
"new" to customer or end-user needs at the optimum price.
✔✔Intangible Value - ✔✔Your customer's perception of what the product or service you
are proposing is worth to them. Intangible value can be measured only qualitatively.
✔✔Invitation to Tender (ITT) - ✔✔A customer document that invites a bid. In many
industries, these are complex requirements documents that cover all technical and
commercial aspects of the bid.
✔✔Jargon - ✔✔Specialized language used among members of a group or profession
who have common knowledge. The use of jargon can be a barrier to communication
with those not familiar with the language of that field.
✔✔Joint Venture - ✔✔A business agreement in which two or more parties agree to
pursue a bid opportunity according to outlined terms and conditions.
✔✔Kickoff Meeting - ✔✔A meeting that initiates the proposal effort for all contributors,
answers questions about the opportunity, assigns writing tasks, coordinates upcoming
activities, and creates a cohesive team.
✔✔Knowledge Audit - ✔✔A systematic identification and analysis of an organization's
knowledge needs, resources, flows, gaps, uses, and users.
✔✔Knowledge Base - ✔✔An organized structure of information that facilitates the
storage of ready-to-apply intelligence in a database.
✔✔Knowledge Cafe - ✔✔An informal brainstorming technique in which a moderator
prompts a group to generate ideas and captures those ideas for further analysis.
