M14 Knowledge Check Exam Study Guide
The first stage of the CERC model is the initial event.
True
False - ANSWER False
________ is a process in which leaders act to prepare for the occurrence of
unexpected crises, deal with the salient implications of crises, and grow from
the disruptive experience of crises.
Crisis responding
Crisis leadership
Crisis preparedness
Crisis communication training - ANSWER Crisis leadership
Communication during which stage of the CERC model focuses on reflection
with the public about what exactly occurred, including how the crisis was
resolved, discussions about its cause, and new understandings of risk?
Precrisis
Initial event
Evaluation
Resolution - ANSWER Resolution
A crisis is a specific, unexpected, and non-routine event or series of events that
creates high levels of uncertainty and threat or perceived threat to an
organization's high priority goals.
True
False - ANSWER True
The 2009 emergency plane landing in the Hudson River was first reported on
Twitter by a nearby ferry passenger.
True
False - ANSWER True
Communication during which stage of the CERC model shifts to renewal
discourse with a focus on evaluation of the adequacy of the crisis response and
lessons learned?
Evaluation
Precrisis
Resolution
, Initial event - ANSWER Evaluation
Renewal discourse downplays messages of empathy and support for people
affected by a crisis to be able to prioritize plans for the future that will avert
similar crisis events.
True
False - ANSWER False
Communication during which stage of the CERC model predominantly includes
risk, warning, and preparation messages?
Resolution
Evaluation
Initial event
Precrisis - ANSWER Precrisis
Which of the following is not a characterization of swarm intelligence?
Removal of assigned credit or blame
Acceptance of diverse missions
Strong preexisting relationships
Spirit of generosity - ANSWER Acceptance of diverse missions
The six principles of the CERC model occur during the first three stages of the
crisis.
True
False - ANSWER False
Which guideline did Sellnow and Vidoloff (2009) add to Seeger's (2006) original
10 crisis communication guidelines?
Establish risk and crisis management policies and process approaches that
work with community members to effectively participate in decision making
systems
Listen to the public's concerns and work to understand the audience
Communicate with compassion, concern, and empathy
Acknowledge and account for cultural differences and enact relevant narratives
- ANSWER Acknowledge and account for cultural differences and enact relevant
narratives
This element of chaos theory refers to values, principles, and social
assumptions that draw people together in pursuit of common goals.
Self-organization
Attractors
Fractals
Bifurcation - ANSWER Attractors
Social determinants of health play a substantial role in how individuals
experience a crisis.
The first stage of the CERC model is the initial event.
True
False - ANSWER False
________ is a process in which leaders act to prepare for the occurrence of
unexpected crises, deal with the salient implications of crises, and grow from
the disruptive experience of crises.
Crisis responding
Crisis leadership
Crisis preparedness
Crisis communication training - ANSWER Crisis leadership
Communication during which stage of the CERC model focuses on reflection
with the public about what exactly occurred, including how the crisis was
resolved, discussions about its cause, and new understandings of risk?
Precrisis
Initial event
Evaluation
Resolution - ANSWER Resolution
A crisis is a specific, unexpected, and non-routine event or series of events that
creates high levels of uncertainty and threat or perceived threat to an
organization's high priority goals.
True
False - ANSWER True
The 2009 emergency plane landing in the Hudson River was first reported on
Twitter by a nearby ferry passenger.
True
False - ANSWER True
Communication during which stage of the CERC model shifts to renewal
discourse with a focus on evaluation of the adequacy of the crisis response and
lessons learned?
Evaluation
Precrisis
Resolution
, Initial event - ANSWER Evaluation
Renewal discourse downplays messages of empathy and support for people
affected by a crisis to be able to prioritize plans for the future that will avert
similar crisis events.
True
False - ANSWER False
Communication during which stage of the CERC model predominantly includes
risk, warning, and preparation messages?
Resolution
Evaluation
Initial event
Precrisis - ANSWER Precrisis
Which of the following is not a characterization of swarm intelligence?
Removal of assigned credit or blame
Acceptance of diverse missions
Strong preexisting relationships
Spirit of generosity - ANSWER Acceptance of diverse missions
The six principles of the CERC model occur during the first three stages of the
crisis.
True
False - ANSWER False
Which guideline did Sellnow and Vidoloff (2009) add to Seeger's (2006) original
10 crisis communication guidelines?
Establish risk and crisis management policies and process approaches that
work with community members to effectively participate in decision making
systems
Listen to the public's concerns and work to understand the audience
Communicate with compassion, concern, and empathy
Acknowledge and account for cultural differences and enact relevant narratives
- ANSWER Acknowledge and account for cultural differences and enact relevant
narratives
This element of chaos theory refers to values, principles, and social
assumptions that draw people together in pursuit of common goals.
Self-organization
Attractors
Fractals
Bifurcation - ANSWER Attractors
Social determinants of health play a substantial role in how individuals
experience a crisis.
