MEDIA AND CULTURE AN INTRODUCTION TO MASS COMMUNICATION 14TH EDITION BY RICHARD CERTIFIED REVIEW SOLVED QUESTIONS ANSWER KEY TEST BANK

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MEDIA AND CULTURE AN INTRODUCTION TO MASS
COMMUNICATION 14TH EDITION BY RICHARD
CERTIFIED REVIEW SOLVED QUESTIONS ANSWER
KEY TEST BANK

TEST BANK MEDIA AND CULTURE AN INTRODUCTION TO MASS



Test Bank
COMMUNICATION 14TH EDITION BY RICHARD CAMPBELL STUDY GUIDE
COMPLETE ANSWERS GRADED A+




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Class: Date:

Chapter 1 Media, Culture, and Communication: A Critical Approach
1. According to the textbook, the mass media are industries that produce and distribute cultural products to a
large number of people.
a. True
b. False
ANSWER: a

2. According to the textbook, as cultural forms, the media products we consume help us make sense of our daily
life and articulate our values.
a. True
b. False
ANSWER: a

3. The written era was the first period in communication history.
a. True
b. False
ANSWER: b

4. The manuscript, or written, culture that existed between 1000 BCE and the mid-fifteenth century primarily
served rich and powerful institutions.
a. True
b. False
ANSWER: a

5. No media existed prior to the coming of the electronic era in the nineteenth century.
a. True
b. False
ANSWER: b

6. Gutenberg played an active role in the transition from oral to written culture.
a. True
b. False
ANSWER: b

7. Modern printing emerged with wood-carved blocks developed in China around 1045.
a. True
b. False
ANSWER: b

8. Gutenberg's invention of movable type allowed the book to become one of the first mass-marketed
communication products in history.
a. True
b. False

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Chapter 1 Media, Culture, and Communication: A Critical Approach

ANSWER: a

9. The printing press fostered the rise of modern nationalism.
a. True
b. False
ANSWER: a

10. One consequence of the printing press was that people came to rely less on their local community and
religious, political, and business leaders for information and guidance.
a. True
b. False
ANSWER: a

11. The computer was the first electronic medium.
a. True
b. False
ANSWER: b

12. The telegraph and newspapers transformed information into a commodity.
a. True
b. False
ANSWER: a

13. According to the textbook, the term "convergence" has been used in two interconnected ways.
a. True
b. False
ANSWER: a

14. The media technologies we use and the media products we consume now sort us into narrow niches or
subcultures.
a. True
b. False
ANSWER: a

15. The three roles each of us play in relationship to media are consumer, producer, and critic.
a. True
b. False
ANSWER: b

16. The three roles we play in relationship to media always complement one another.
a. True
b. False

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Chapter 1 Media, Culture, and Communication: A Critical Approach

ANSWER: b

17. In the linear model of mass communication, gatekeepers are the authors, producers, and organizations that
create the message.
a. True
b. False
ANSWER: b

18. In the linear model of mass communication, the senders of messages often have little control over how their
messages will be received.
a. True
b. False
ANSWER: a

19. The meaning of a message can be affected by a recipient's gender, age, educational level, ethnicity, and
occupation.
a. True
b. False
ANSWER: a

20. Media portrayals of people, communities, events, and institutions reflect but do not shape existing attitudes.
a. True
b. False
ANSWER: b

21. Media representations of people and institutions have political consequences.
a. True
b. False
ANSWER: a

22. Expertise and progress are both values of the modern period.
a. True
b. False
ANSWER: a

23. High culture is the same as popular culture.
a. True
b. False
ANSWER: b

24. Rationalism is a postmodern cultural value.
a. True

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