APR 241 FINAL VERIFIED STUDY GUIDE
Correct 166
Incorrect 00
1 of 166
Definition
the use of satisfied customers and celebrities to endorse a product in
advertising
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dialogue/monologue testimonial
transformational advertorial
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2 of 166
Definition
,in print ads, a bridge between the headlines, the subheads, and the
sales ideas presented in the text, it transfers reader interest to product
interest
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lead-in paragraph picture-caption copy
interior paragraph straight-sell copy
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3 of 166
Definition
advertising that attempts to improve a company's relationship with its
publics
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competitive advertising public relations advertising
institutional advertising image advertising
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, 4 of 166
Definition
the artists who use cameras to create visuals for advertisements
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videographers writers
photographers designers
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5 of 166
Definition
a sales promotion activity in which prizes are offered based on chance,
a _______ is conducted over a longer period of time than a sweepstakes
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raffle contest
lottery game
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6 of 166
Definition
a commercial format in which one person or character presents the
product and sales message
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integrated commercial presenter commercial
database testimonial commercial
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7 of 166
Definition
a web-based source of information about a company
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personal blog professional blog
Correct 166
Incorrect 00
1 of 166
Definition
the use of satisfied customers and celebrities to endorse a product in
advertising
Give this one a try later!
dialogue/monologue testimonial
transformational advertorial
Don't know?
2 of 166
Definition
,in print ads, a bridge between the headlines, the subheads, and the
sales ideas presented in the text, it transfers reader interest to product
interest
Give this one a try later!
lead-in paragraph picture-caption copy
interior paragraph straight-sell copy
Don't know?
3 of 166
Definition
advertising that attempts to improve a company's relationship with its
publics
Give this one a try later!
competitive advertising public relations advertising
institutional advertising image advertising
Don't know?
, 4 of 166
Definition
the artists who use cameras to create visuals for advertisements
Give this one a try later!
videographers writers
photographers designers
Don't know?
5 of 166
Definition
a sales promotion activity in which prizes are offered based on chance,
a _______ is conducted over a longer period of time than a sweepstakes
Give this one a try later!
raffle contest
lottery game
, Don't know?
6 of 166
Definition
a commercial format in which one person or character presents the
product and sales message
Give this one a try later!
integrated commercial presenter commercial
database testimonial commercial
Don't know?
7 of 166
Definition
a web-based source of information about a company
Give this one a try later!
personal blog professional blog
