MARK 3000 SET 2026 UPDATED ALL QUESTIONS
AND ANSWERS SURE A+
✔✔
✔✔secondary data - ✔✔pieces of information that have already been collected from
other sources and usually are readily available
✔✔primary data - ✔✔data collected to address specific research needs
✔✔sample - ✔✔a group of customers who represent the customers of interest in a
research study
✔✔data - ✔✔raw numbers or facts
✔✔information - ✔✔organized, analyzed, interpreted data that offer value to marketers
✔✔syndicated data - ✔✔data available for a fee from commercial research firms such
as information resources inc national purchase diary panel and nielson
✔✔scanner data - ✔✔a type of syndicated external secondary data used in a
quantitative research that is obtained from scanner readings of UPC codes at check-out
counterS
✔✔panel data - ✔✔information collected from a group of consumers
✔✔data warehouses - ✔✔large computer files that store millions and even billions of
pieces of individual data
✔✔data mining - ✔✔the use of a variety of statistical analysis tools to uncover
previously unknown patterns in the data stored in databases or relationships among
variables
,✔✔churn - ✔✔the number of consumers who stop using a product or service divided by
the average number of consumers of that product or service
✔✔big data - ✔✔data sets that are too large and complex to analyze with conventional
data management and data mining software
✔✔qualitative research - ✔✔informal research methods including observation following
social media sites in depth interviews focus groups and projective techniques
✔✔quantitative research - ✔✔structured responses that can be statistically tested to
confirm insights and hypotheses generated via qualitative research or secondary data
✔✔observation - ✔✔an explanatory research method that entails examining purchase
and consumption behaviors through personal or video camera scrutiny
✔✔virtual community - ✔✔online networks of people who communicate about specific
topics
✔✔sentiment mining - ✔✔data gathered by evaluating customer comments posted
through social media sites such as Facebook and twitter
✔✔in depth interview - ✔✔an exploratory research technique in which trained
researchers ask questions listen to and record the answers and then pose additional
questions to clarify or expand on a particular issue
✔✔focus group interview - ✔✔a research technique in which a small group of persons
comes together for an intensive discussion about a particular topic with the conversation
guided by a trained moderator using an unstructured method of inquiry
✔✔survey - ✔✔a systematic means of collecting information from people that generally
uses a questionnaire
✔✔questionnaire - ✔✔a form that requires a set of questions designed to gather
information from respondents and thereby accomplish the researcher's objectives
questions can be either unstructured or structured
✔✔unstructured questions - ✔✔open ended questions that allow respondents to answer
in their own words
✔✔structured questions - ✔✔closed ended questions for which a discrete set of
response alternatives or specific answers is provided for the respondents to evaluate
, ✔✔experimental research - ✔✔a type of conclusive research that systematically
manipulates one or more variables to determine which variables have a casual effect on
another variable
✔✔biometric data - ✔✔digital scanning of the physiological or behavioral characteristics
of individuals as a means of identification
✔✔product - ✔✔anything of value to a consumer that can be offered through a
voluntary marketing exchange
✔✔core customer value - ✔✔the basic problem solving benefits that consumers are
seeking
✔✔actual product - ✔✔the physical attributes of a product including the brand name
features design/quality level and packaging
✔✔associated services - ✔✔the nonphysical attributes of the product including product
warranties financing product support and after sale service also known as augmented
product
✔✔consumer product - ✔✔products and services used by people for their personal use
✔✔shopping products/services - ✔✔those for which consumers will spend time
comparing alternatives such as apparel fragrances and appliances
✔✔unsought products/services - ✔✔products or services consumers either do not
normally think of buying or do not know about
✔✔specialty products/services - ✔✔products or services toward which the consumer
shows a strong preference and for which he or she will expend considerable effort to
search for the best suppliers
✔✔convenience products/services - ✔✔those for which the consumer is not willing to
spend any effort to evaluate prior to purchase
✔✔product mix - ✔✔the complete set of all products offered by a firm
✔✔product lines - ✔✔groups of associated items such as those that consumers use
together or think of as part of a group of similar products
✔✔breadth - ✔✔number of product lines offered by a firm also known as variety
✔✔depth - ✔✔the number of categories within a product line
AND ANSWERS SURE A+
✔✔
✔✔secondary data - ✔✔pieces of information that have already been collected from
other sources and usually are readily available
✔✔primary data - ✔✔data collected to address specific research needs
✔✔sample - ✔✔a group of customers who represent the customers of interest in a
research study
✔✔data - ✔✔raw numbers or facts
✔✔information - ✔✔organized, analyzed, interpreted data that offer value to marketers
✔✔syndicated data - ✔✔data available for a fee from commercial research firms such
as information resources inc national purchase diary panel and nielson
✔✔scanner data - ✔✔a type of syndicated external secondary data used in a
quantitative research that is obtained from scanner readings of UPC codes at check-out
counterS
✔✔panel data - ✔✔information collected from a group of consumers
✔✔data warehouses - ✔✔large computer files that store millions and even billions of
pieces of individual data
✔✔data mining - ✔✔the use of a variety of statistical analysis tools to uncover
previously unknown patterns in the data stored in databases or relationships among
variables
,✔✔churn - ✔✔the number of consumers who stop using a product or service divided by
the average number of consumers of that product or service
✔✔big data - ✔✔data sets that are too large and complex to analyze with conventional
data management and data mining software
✔✔qualitative research - ✔✔informal research methods including observation following
social media sites in depth interviews focus groups and projective techniques
✔✔quantitative research - ✔✔structured responses that can be statistically tested to
confirm insights and hypotheses generated via qualitative research or secondary data
✔✔observation - ✔✔an explanatory research method that entails examining purchase
and consumption behaviors through personal or video camera scrutiny
✔✔virtual community - ✔✔online networks of people who communicate about specific
topics
✔✔sentiment mining - ✔✔data gathered by evaluating customer comments posted
through social media sites such as Facebook and twitter
✔✔in depth interview - ✔✔an exploratory research technique in which trained
researchers ask questions listen to and record the answers and then pose additional
questions to clarify or expand on a particular issue
✔✔focus group interview - ✔✔a research technique in which a small group of persons
comes together for an intensive discussion about a particular topic with the conversation
guided by a trained moderator using an unstructured method of inquiry
✔✔survey - ✔✔a systematic means of collecting information from people that generally
uses a questionnaire
✔✔questionnaire - ✔✔a form that requires a set of questions designed to gather
information from respondents and thereby accomplish the researcher's objectives
questions can be either unstructured or structured
✔✔unstructured questions - ✔✔open ended questions that allow respondents to answer
in their own words
✔✔structured questions - ✔✔closed ended questions for which a discrete set of
response alternatives or specific answers is provided for the respondents to evaluate
, ✔✔experimental research - ✔✔a type of conclusive research that systematically
manipulates one or more variables to determine which variables have a casual effect on
another variable
✔✔biometric data - ✔✔digital scanning of the physiological or behavioral characteristics
of individuals as a means of identification
✔✔product - ✔✔anything of value to a consumer that can be offered through a
voluntary marketing exchange
✔✔core customer value - ✔✔the basic problem solving benefits that consumers are
seeking
✔✔actual product - ✔✔the physical attributes of a product including the brand name
features design/quality level and packaging
✔✔associated services - ✔✔the nonphysical attributes of the product including product
warranties financing product support and after sale service also known as augmented
product
✔✔consumer product - ✔✔products and services used by people for their personal use
✔✔shopping products/services - ✔✔those for which consumers will spend time
comparing alternatives such as apparel fragrances and appliances
✔✔unsought products/services - ✔✔products or services consumers either do not
normally think of buying or do not know about
✔✔specialty products/services - ✔✔products or services toward which the consumer
shows a strong preference and for which he or she will expend considerable effort to
search for the best suppliers
✔✔convenience products/services - ✔✔those for which the consumer is not willing to
spend any effort to evaluate prior to purchase
✔✔product mix - ✔✔the complete set of all products offered by a firm
✔✔product lines - ✔✔groups of associated items such as those that consumers use
together or think of as part of a group of similar products
✔✔breadth - ✔✔number of product lines offered by a firm also known as variety
✔✔depth - ✔✔the number of categories within a product line
