Advertising Assignment
1. Institutional Advertising
a. Nike: What are girls made of? - https://www.youtube.com/watch?v=Y_iCIISngdI
i. The advertisement has a clear objective: to inspire young women by
example.
ii. The main selling point for the company’s advertisement is very important
to the target audience. Young women want to see themselves in those
positions, thus making Nike apparel more appealing to them.
iii. Marketers aim to create a more favorable view of the organization in the
eyes of noncustomer groups, such as shareholders, consumer advocacy
groups, potential shareholders, or the general public, which is what Nike
seems to be doing with this advertisement (Pride & Ferrell, 2020).
2. Competitive Advertising
a. Samsung Galaxy S4 - https://www.youtube.com/watch?v=4Klv1Map2UY
i. The advertisement has a clear objective: to make the phone appealing to
Samsung’s customers while displaying the advantages it has over
IPhones.
ii. The main selling point for the company’s advertisement is important to
the target audience. Maybe an IPhone user watching the advertisement
would be persuaded to switch to the Samsung Galaxy S4.
iii. Marketers attempt to stimulate demand for a specific brand by
promoting the brand’s features, uses, and advantages through indirect or
1. Institutional Advertising
a. Nike: What are girls made of? - https://www.youtube.com/watch?v=Y_iCIISngdI
i. The advertisement has a clear objective: to inspire young women by
example.
ii. The main selling point for the company’s advertisement is very important
to the target audience. Young women want to see themselves in those
positions, thus making Nike apparel more appealing to them.
iii. Marketers aim to create a more favorable view of the organization in the
eyes of noncustomer groups, such as shareholders, consumer advocacy
groups, potential shareholders, or the general public, which is what Nike
seems to be doing with this advertisement (Pride & Ferrell, 2020).
2. Competitive Advertising
a. Samsung Galaxy S4 - https://www.youtube.com/watch?v=4Klv1Map2UY
i. The advertisement has a clear objective: to make the phone appealing to
Samsung’s customers while displaying the advantages it has over
IPhones.
ii. The main selling point for the company’s advertisement is important to
the target audience. Maybe an IPhone user watching the advertisement
would be persuaded to switch to the Samsung Galaxy S4.
iii. Marketers attempt to stimulate demand for a specific brand by
promoting the brand’s features, uses, and advantages through indirect or
