MGT 103 - Week 2 Lecture Exam Questions
and Answers with Verified Solutions | Latest
Updated 2026
Internal Search - Personal Knowledge
- Cultural Knowledge
External Search - Personal Sources
- Public Sources
- Marketer-Dominated Sources
Awareness Set Brands you have heard of
Evoked Set Top of mind
Consideration Set Acceptance for further consideration
Compare Consideration Set on a Evaluative Criteria i.e., majors offered,
Weighted Average of Evaluative U.S. News
Criteria Ranking, etc.
Low Involvement - Maintain product quality
- Avoid stockouts
- Ads targeted at reducing dissonance
and Answers with Verified Solutions | Latest
Updated 2026
Internal Search - Personal Knowledge
- Cultural Knowledge
External Search - Personal Sources
- Public Sources
- Marketer-Dominated Sources
Awareness Set Brands you have heard of
Evoked Set Top of mind
Consideration Set Acceptance for further consideration
Compare Consideration Set on a Evaluative Criteria i.e., majors offered,
Weighted Average of Evaluative U.S. News
Criteria Ranking, etc.
Low Involvement - Maintain product quality
- Avoid stockouts
- Ads targeted at reducing dissonance