MGT 103 Quiz 2 (Chapter 5) Consumer
Behavior Exam Questions and Answers with
Verified Solutions | Latest Updated 2026
Consumer Behavior the mental and social processes that come
before
and after the purchasing or use of a
product--
consists of the acquiring, consuming, and
disposing
processes
Purchase Decision Process the stages a consumer goes through when
determining which product to buy--5
stages:
1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase decision
5. Post-purchase behavior
Problem Recognition whenever the consumer sees a significant
difference between his current state of
affairs and
some desired or ideal state--this
recognition
initiates the decision-making process--i.e.
ideal
state is having milk, actual state is not
having any
milk
Behavior Exam Questions and Answers with
Verified Solutions | Latest Updated 2026
Consumer Behavior the mental and social processes that come
before
and after the purchasing or use of a
product--
consists of the acquiring, consuming, and
disposing
processes
Purchase Decision Process the stages a consumer goes through when
determining which product to buy--5
stages:
1. Problem recognition
2. Information search
3. Alternative evaluation
4. Purchase decision
5. Post-purchase behavior
Problem Recognition whenever the consumer sees a significant
difference between his current state of
affairs and
some desired or ideal state--this
recognition
initiates the decision-making process--i.e.
ideal
state is having milk, actual state is not
having any
milk
