MGT 103 p2 Exam Questions and Answers
with Verified Solutions | Latest Updated 2026
Marketing channel Individuals and firms involved in making a
product
or service available for use or consumption
by
consumers or industrial users.
Three basic functions performed Transactional, logistical, and facilitating
by functions.
intermediaries
Direct channel A channel where producers and ultimate
consumers or industrial users deal directly
with
each other.
Indirect channel A channel where intermediaries are
inserted
between the producer and ultimate
consumers or
industrial users.
Why business channels are Business users are fewer, more
shorter geographically
than consumer channels concentrated, and buy in larger quantities.
, Corporate vertical marketing Successive stages of production and
system distribution
are combined under single ownership.
Administered vertical marketing Coordination is achieved by the size and
system influence
of one channel member rather than
ownership.
Three questions when choosing a Best target market coverage, best
marketing channel/intermediaries satisfaction of
buying requirements, and highest
profitability.
Three degrees of distribution Intensive, exclusive, selective.
density
Marketing channel vs. supply A marketing channel focuses on
chain distribution to final
users; a supply chain also includes
suppliers of raw
materials and other upstream partners.
Three steps in choosing a supply Understand the customer, understand the
chain supply
chain, harmonize the supply chain with
marketing
strategy.
Four customer service factors in Time, dependability, communication,
logistics convenience.
with Verified Solutions | Latest Updated 2026
Marketing channel Individuals and firms involved in making a
product
or service available for use or consumption
by
consumers or industrial users.
Three basic functions performed Transactional, logistical, and facilitating
by functions.
intermediaries
Direct channel A channel where producers and ultimate
consumers or industrial users deal directly
with
each other.
Indirect channel A channel where intermediaries are
inserted
between the producer and ultimate
consumers or
industrial users.
Why business channels are Business users are fewer, more
shorter geographically
than consumer channels concentrated, and buy in larger quantities.
, Corporate vertical marketing Successive stages of production and
system distribution
are combined under single ownership.
Administered vertical marketing Coordination is achieved by the size and
system influence
of one channel member rather than
ownership.
Three questions when choosing a Best target market coverage, best
marketing channel/intermediaries satisfaction of
buying requirements, and highest
profitability.
Three degrees of distribution Intensive, exclusive, selective.
density
Marketing channel vs. supply A marketing channel focuses on
chain distribution to final
users; a supply chain also includes
suppliers of raw
materials and other upstream partners.
Three steps in choosing a supply Understand the customer, understand the
chain supply
chain, harmonize the supply chain with
marketing
strategy.
Four customer service factors in Time, dependability, communication,
logistics convenience.
