MGT 103 Reading Exam Questions and
Answers with Verified Solutions | Latest
Updated 2026
CH4: Explain the differences A good starting point for understanding the
between legal and ethical behavior nature
in marketing. and signifi-cance of ethics is the distinction
between the legality and the ethicality of
marketing
decisions. Whereas ethics deal with
per-sonal
moral principles and values, laws are
society's
values and standards that are enforceable
in the
courts. This distinction can lead to the
rationalization that if a behavior is within
reasonable ethical and legal limits, then it
is not
really illegal or unethical. Judgment plays a
large
role in defining ethical and legal
bound-aries in
marketing. Ethical dilemmas arise when
acts or
situa-tions are not clearly ethical and legal
or
unethical and illegal.
, CH4: Identify factors that influence Four factors influence ethical marketing
ethical and unethical marketing behavior.
decisions. First, societal culture and norms serve as
socializing forces that dictate what is
morally right
and just. Second, business culture and
industry
practices affect ethical conduct in both the
exchange relation-ships between buyers
and
sellers and the competitive behavior
among
sellers. Third, corporate culture and
expectations
are often defined by corporate ethics
codes and
the ethical behavior of top management
and co-
workers. Finally, an individual's personal
moral
philosophy, such as moral idealism or
utilitari-
anism, will dictate ethical choices.
Ultimately,
ethical behavior rests with the individual,
but the
consequences affect many.
Answers with Verified Solutions | Latest
Updated 2026
CH4: Explain the differences A good starting point for understanding the
between legal and ethical behavior nature
in marketing. and signifi-cance of ethics is the distinction
between the legality and the ethicality of
marketing
decisions. Whereas ethics deal with
per-sonal
moral principles and values, laws are
society's
values and standards that are enforceable
in the
courts. This distinction can lead to the
rationalization that if a behavior is within
reasonable ethical and legal limits, then it
is not
really illegal or unethical. Judgment plays a
large
role in defining ethical and legal
bound-aries in
marketing. Ethical dilemmas arise when
acts or
situa-tions are not clearly ethical and legal
or
unethical and illegal.
, CH4: Identify factors that influence Four factors influence ethical marketing
ethical and unethical marketing behavior.
decisions. First, societal culture and norms serve as
socializing forces that dictate what is
morally right
and just. Second, business culture and
industry
practices affect ethical conduct in both the
exchange relation-ships between buyers
and
sellers and the competitive behavior
among
sellers. Third, corporate culture and
expectations
are often defined by corporate ethics
codes and
the ethical behavior of top management
and co-
workers. Finally, an individual's personal
moral
philosophy, such as moral idealism or
utilitari-
anism, will dictate ethical choices.
Ultimately,
ethical behavior rests with the individual,
but the
consequences affect many.
