Telus Rater Study Guide All Questions And Answers Set A.pdf

TELUS RATER STUDY GUIDE ALL QUESTIONS AND
ANSWERS SET A+
✔✔Implied Terms - ✔✔The keyword contains an additional word or words that are
always or almost always implied by other terms in the query (or the other way around).
IE: query is "places to rent in Muskegon", keyword is "places to rent in Muskegon
MICHIGAN"

✔✔Implied Intent - ✔✔The keyword has the same implied intent as specified by the
query (or the other way around). A keyword or query has an implied intent if a user
searching for a concept does not need to specify that intent to achieve his or her goal.

✔✔Commercial Intent - ✔✔The query expresses the intent to purchase the product or
service referred to by the keyword (or the other way around).

✔✔Product Subtype - ✔✔The query is a specific product subtype of the keyword.
IE: shoes -> women's boots

✔✔Additional Aspect - ✔✔The query has an additional non-implied aspect to its intent,
but still preserves the main intent of the keyword.
IE: boots -> cheap boots

✔✔Specific Product Intent - ✔✔The query adds specific intent directly related to the
product or service referred to by the keyword. Common additional intents include users
looking for reviews, comparisons, coupons, or discounts on a specific product or
service.

✔✔Specific Product Information - ✔✔The query requests specific information about the
properties of the product, service or topic that the keyword refers to.
IE: size, color, etc