Glo-bus-1-12 study guide

Your first priority as a GLO-BUS participant should be to absorb the contents of this Participant’s Guide and get a firm grip on the character of the market for action-capture cameras and UAV drones, the operations of your company, the cause-effect relationships affecting various aspects of your company’s operations, and the procedures for participating in the exercise.Your company competes against rival companies that design, assemble, and market these same two products and that are run by other members of your class. All makers of these two products—action-capture (AC) cameras and UAV drones—compete head-to-head in four market regions across the world—Europe- Africa, Asia-Pacific, Latin America, and North America, and all companies currently have the same unit sales volumes, revenues, and global market shares in both product categories.In the most recent year, your company had worldwide sales of 840,000 action-capture cameras and 140,000 UAV drones. Prior-year revenues were $334.1 million and net earnings were $15 million, equal to $0.75 per share of common stock. The company is in sound financial condition, is performing well, and its cameras and drones are well-regarded by buyers. Your company’s board of directors has charged you with developing a winning competitive strategy—one that capitalizes on growing consumer interest in action-capture cameras and UAV drones and improves the company’s overall performance year-after-year.