Samenvatting Marketingomgevingen | Marketing en Strategie | Hasselt | 2025/26

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Samenvatting Marketingomgevingen | Marketing en Strategie | Hasselt | 2025/26

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2024/2025

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Deze studiestof behandelt Hoofdstuk 3 uit Marketing en Strategie aan Universiteit Hasselt en biedt een diepgaande analyse van de marketingomgevingen. Het document gaat in op micro-, meso- en macro-omgevingen, inclusief Porter's Value Chain, het 5-krachtenmodel, en DESTEP-factoren. Ideaal voor studentendie zich willen voorbereiden op toetsen en het begrip van de strategische analyse van marktfactoren willen versterken.

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Hoofdstuk 3
Micro - omgeving
Marketingomgevingen Meso - omgeving
Macro - omgeving
Value - Chain van Porter
Primaire activiteiten
Inkomende
logistiek
Operationele
activiteiten
Uitgaande
logistiek
Verkoop en
Micro - omgeving promotie
Service
Secundaire of
ondersteunende
activiteiten
Inkoop
Technologie
HR -
management
Infrastructuur
Afnemers
Klanten
Bedrijfstak
Meso - omgeving Leveranciers
Concurrenten
Distributiekolom
Externe afnemers
Klantenmarkten B2B
B2C

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Study: Handelswetenschappen
Uploaded on: July 7, 2026
Number of pages: 2
Written in: 2024/2025
Type: Summary

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Marketing en strategie

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marketingomgevingen
porter 5 krachtenmodel
micro omgeving
meso omgeving
macro omgeving
destep analyse
value chain
marketing strategie
concurrentenanalyse
universiteit hasselt

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Samenvatting Marketingomgevingen | Marketing en Strategie | Hasselt | 2025/26

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Samenvatting Marketingomgevingen | Marketing en Strategie | Hasselt | 2025/26

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