Media Literacy Exam 1 UPDATED QUESTIONS AND CORRECT ANSWERS

Media Literacy Exam 1 UPDATED
QUESTIONS AND CORRECT ANSWERS
Media Literacy - CORRECT ANSWER the ability to access, analyze, evaluate and create
media in a variety of forms



textual determinism - CORRECT ANSWER This is a stance that the form and content of a text
determines how it is decoded.



Medium - CORRECT ANSWER the singular form of media, the term usually describes
individual forms such as radio, tv, film etc. Think of this as the vehicle for the message



Media - CORRECT ANSWER The plural form of medium; the term has come to meal all the
industrial forms of mass communication combined



The Media - CORRECT ANSWER The collective mass communication news outlets available
in print, broadcast, and streaming mediums



Semiotics - CORRECT ANSWER The study of meaning-making. Sign vehicle - word, picture
symbol. What it means to the receiver. How that meaning has changed over time.



Stages - CORRECT ANSWER The perception stage - the person becomes aware of a sign. The
manipulation stage - the person interprets the sign and decides how to respond to it. The
consummation stage - the person responds.



Agenda Setting - CORRECT ANSWER the ability of the media to tell people what and whom
to talk and think about.



Priming - CORRECT ANSWER providing context and setting the stage for how the audience
should understand an issue



Framing - CORRECT ANSWER Media provide a focus and environment for reporting a story,
influencing how audiences will understand or evaluate it.