SPMT 370 Unit 2 Waltemeyer Questions with
CORRECT Answers
Personality
the totality of thoughts, emotions, intentions, tendencies and behaviours that a person
consistently exhibits as they adapt to the environment
Personality Qualities
-personality is unique to an indvidual
-personality can be conceptualized as a combination of specific traits or characteristics
-personality traits are relatively stable and interact with situations to influence behavior
Trait-Approach to Personality
approaches in personality research that focus on specific consumer traits as motivators of various
consumer behaviors
brand image
combination of associations that consumers make with a particular brand
Brand Personality
the "human" appeal characteristics that are associated with a brand
formation of brand personality
-Clarity
-Favorability
-Originality
, Anthropomorphism
a design that gives humanlike characteristics to animals or objects.
Self-concept
totality of thoughts and feelings that an individual has about himself or herself
self-congruency theory
Proposes that much of consumer behavior can be explained by the congruency of a consumer's
self-concept with the image of typical users of a brand/product, or the brand's "image."
Attitude
the relatively enduring overall evaluations of objects, products, services, issues, or people
ABC approach to attitudes
approach that suggests that attitudes encompass one's affect, behavior, and cognitions toward an
object
Utilitarian function of attributes
the function of attitudes in which consumers use attitudes as ways to maximize rewards and
minimize punishment
knowledge function of attitudes
the function whereby attitudes allow consumers to simplify decision-making processes
value-expressive function of attitudes
CORRECT Answers
Personality
the totality of thoughts, emotions, intentions, tendencies and behaviours that a person
consistently exhibits as they adapt to the environment
Personality Qualities
-personality is unique to an indvidual
-personality can be conceptualized as a combination of specific traits or characteristics
-personality traits are relatively stable and interact with situations to influence behavior
Trait-Approach to Personality
approaches in personality research that focus on specific consumer traits as motivators of various
consumer behaviors
brand image
combination of associations that consumers make with a particular brand
Brand Personality
the "human" appeal characteristics that are associated with a brand
formation of brand personality
-Clarity
-Favorability
-Originality
, Anthropomorphism
a design that gives humanlike characteristics to animals or objects.
Self-concept
totality of thoughts and feelings that an individual has about himself or herself
self-congruency theory
Proposes that much of consumer behavior can be explained by the congruency of a consumer's
self-concept with the image of typical users of a brand/product, or the brand's "image."
Attitude
the relatively enduring overall evaluations of objects, products, services, issues, or people
ABC approach to attitudes
approach that suggests that attitudes encompass one's affect, behavior, and cognitions toward an
object
Utilitarian function of attributes
the function of attitudes in which consumers use attitudes as ways to maximize rewards and
minimize punishment
knowledge function of attitudes
the function whereby attitudes allow consumers to simplify decision-making processes
value-expressive function of attitudes
