, 2 02 0 E D I T I O N | P R I D E & F E R R E L L
MARKETING
WILLIAM M. PRIDE
Texas A & M University
O.C. FERRELL
Auburn University
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, Marketing 2020, Twentieth Edition © 2020, 2018 Cengage Learning, Inc.
William M. Pride and O.C. Ferrell Unless otherwise noted, all content is © Cengage.
WCN: 02-300
Senior Vice President, Higher Ed Product, ALL RIGHTS RESERVED. No part of this work covered by the copyright
Content, and Market Development: Erin Joyner herein may be reproduced or distributed in any form or by any means,
except as permitted by U.S. copyright law, without the prior written
Product Director: Bryan Gambrel
permission of the copyright owner.
Product Manager: Heather Mooney
Content Manager: Allie Janneck For product information and technology assistance, contact us at
Cengage Customer & Sales Support, 1-800-354-9706
Manager, Content Delivery: John Rich
or support.cengage.com.
Product Assistant: Lucia Hermo del Teso For permission to use material from this text or product,
submit all requests online at www.cengage.com/permissions.
Marketing Manager: Andrew Miller
Production Service/Composition: SPi Global
Library of Congress Control Number: 2018961055
Senior Designer: Bethany Bourgeois
Soft-cover Edition ISBN: 978-0-357-03379-1
Text/Cover Designer: Joe Devine/Red Hangar Design
Loose-Leaf Edition ISBN: 978-1-337-91065-1
Cover Image: Leigh Prather/Shutterstock.com
Cengage
Tree Image: marilyn barbone/Shutterstock.com
20 Channel Center Street
Target: stuar/Shutterstock.com Boston, MA 02210
USA
Camera: licccka/Shutterstock.com
Arrows: your/Shutterstock.com Cengage is a leading provider of customized learning solutions with
employees residing in nearly 40 different countries and sales in more
Light bulb: Sergey Nivens/Shutterstock.com
than 125 countries around the world. Find your local representative at
Rocket launching: adike/Shutterstock.com www.cengage.com.
Intellectual Property Analyst: Diane Garrity
Cengage products are represented in Canada by
Intellectual Property Project Manager: Nick Barrows Nelson Education, Ltd.
To learn more about Cengage platforms and services, register or access
your online learning solution, or purchase materials for your course,
visit www.cengage.com.
Printed in the United States of America
Print Number: 01 Print Year: 2019
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, To Nancy, Allen, Carmen, Gracie, Mike, Ashley,
Charlie, J.R., and Anderson Pride
To James Collins Ferrell and
George Collins Ferrell
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
MARKETING
WILLIAM M. PRIDE
Texas A & M University
O.C. FERRELL
Auburn University
Australia • Brazil • Mexico • Singapore • United Kingdom • United States
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, Marketing 2020, Twentieth Edition © 2020, 2018 Cengage Learning, Inc.
William M. Pride and O.C. Ferrell Unless otherwise noted, all content is © Cengage.
WCN: 02-300
Senior Vice President, Higher Ed Product, ALL RIGHTS RESERVED. No part of this work covered by the copyright
Content, and Market Development: Erin Joyner herein may be reproduced or distributed in any form or by any means,
except as permitted by U.S. copyright law, without the prior written
Product Director: Bryan Gambrel
permission of the copyright owner.
Product Manager: Heather Mooney
Content Manager: Allie Janneck For product information and technology assistance, contact us at
Cengage Customer & Sales Support, 1-800-354-9706
Manager, Content Delivery: John Rich
or support.cengage.com.
Product Assistant: Lucia Hermo del Teso For permission to use material from this text or product,
submit all requests online at www.cengage.com/permissions.
Marketing Manager: Andrew Miller
Production Service/Composition: SPi Global
Library of Congress Control Number: 2018961055
Senior Designer: Bethany Bourgeois
Soft-cover Edition ISBN: 978-0-357-03379-1
Text/Cover Designer: Joe Devine/Red Hangar Design
Loose-Leaf Edition ISBN: 978-1-337-91065-1
Cover Image: Leigh Prather/Shutterstock.com
Cengage
Tree Image: marilyn barbone/Shutterstock.com
20 Channel Center Street
Target: stuar/Shutterstock.com Boston, MA 02210
USA
Camera: licccka/Shutterstock.com
Arrows: your/Shutterstock.com Cengage is a leading provider of customized learning solutions with
employees residing in nearly 40 different countries and sales in more
Light bulb: Sergey Nivens/Shutterstock.com
than 125 countries around the world. Find your local representative at
Rocket launching: adike/Shutterstock.com www.cengage.com.
Intellectual Property Analyst: Diane Garrity
Cengage products are represented in Canada by
Intellectual Property Project Manager: Nick Barrows Nelson Education, Ltd.
To learn more about Cengage platforms and services, register or access
your online learning solution, or purchase materials for your course,
visit www.cengage.com.
Printed in the United States of America
Print Number: 01 Print Year: 2019
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
, To Nancy, Allen, Carmen, Gracie, Mike, Ashley,
Charlie, J.R., and Anderson Pride
To James Collins Ferrell and
George Collins Ferrell
Copyright 2020 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s).
Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.
