GMS 522 EXAM SCRIPT UPDATED
COMPLETE QUESTIONS AND VERIFIED
ANSWERS
●● What are the emphasis of the definition of international marketing?
Answer: - cross border transactions
-satisfaction of consumer needs
-exchanges between transacting parties
●● True or False:
With "international marketing" companies cater their marketing
strategies to the foreign market segment.
Answer: False.
With international marketing companies simply extend their domestic
marketing strategies to foreign countries with little or no adjustment
●● What are economies of scale?
Answer: refers to the reduction in per unit cost of production as level of
output is expanded.
COMPLETE QUESTIONS AND VERIFIED
ANSWERS
●● What are the emphasis of the definition of international marketing?
Answer: - cross border transactions
-satisfaction of consumer needs
-exchanges between transacting parties
●● True or False:
With "international marketing" companies cater their marketing
strategies to the foreign market segment.
Answer: False.
With international marketing companies simply extend their domestic
marketing strategies to foreign countries with little or no adjustment
●● What are economies of scale?
Answer: refers to the reduction in per unit cost of production as level of
output is expanded.