ADPR Exam 1 with all Correct & 100% Verified Answers |
Latest Version |Already Graded A+
As evidenced by recent concerns related to the National Security Agency (NSA), ________ is
arguably the biggest concern with direct-response marketing. ✔Correct Answer-privacy
Consumer promotion is of little use if the product isn't available where the consumer can find it.
Hence, trade promotion, also known as ________, is directed at distribution channel members.
✔Correct Answer-channel marketing
In 2013, Pottery Barn teamed up with Sherwin Williams to create an exclusive line of paint.
Pottery Barn even added a section on its website to help customers shopping for furniture to
find a coordinating Sherwin Williams paint color. Which term describes this effort between
Pottery Barn and Sherwin Williams? ✔Correct Answer-Cobranding
Johnny's Furniture Mart, Inc., issues a printed multipage direct-mail publication that shows its
entire new patio and indoor collection twice a year. What mode of direct mail is Johnny's
Furniture Mart using? ✔Correct Answer-Catalogs
The typical response rates for direct mail are in the
2-3% range. Given this, what is arguably the most important part of a direct mail campaign?
✔Correct Answer-The address list
Trade promotions frequently use a push strategy to push the product through the channel by
motivating or rewarding members of the distribution network. Each of the following is an
example of a push strategy EXCEPT ________. ✔Correct Answer-free samples mailed to
consumers
While shopping at the grocery store, you notice a row of Knorr's dry vegetable soup mix next to
the frozen spinach. Knowing that classic spinach dip is made with Knorr's dry vegetable soup
mix and frozen spinach as two of its main ingredients, you recognize this as which of the
following promotional platforms? ✔Correct Answer-Tie-ins
When McDonald's, Wendy's, and Burger King fight over whose kid's meal will house the latest
movie toy, this is an example of ________. ✔Correct Answer-cross promotion
Which type of database list is often purchased by a company because the database list provides
specific demographic information about a target audience? ✔Correct Answer-Compiled
Your supervisor, Ginny, does not approve your marketing budget, stating several reasons sales
promotions should not be used. Of the following statements that Ginny gives you concerning
, sales promotions, which is TRUE? ✔Correct Answer-Promotions build excitement and
encourage product trial.
In addition to shipping its own products, Amazon also acts as a(n) ____________, which will
pick, pack, and ship products on another organization's behalf. ✔Correct Answer-fulfillment
house
Brand building is challenging for sales promotion, a challenge that is better suited for
advertising. Which of the following statements does NOT support this statement? ✔Correct
Answer-Sales promotion helps convey the message that companies are sensitive to customers'
needs during difficult economic times.
Which of the following best completes the following sentence? Sales promotions are primarily
designed to affect demand by ________. ✔Correct Answer-motivating people to act
Which of the following BEST completes this statement: BMW, being branded as a young
person's luxury vehicle, has a much larger ________ than the retiree's luxury vehicle brand
image owned by Cadillac. ✔Correct Answer-lifetime customer value
After searching online for a new pair of tennis shoes, you log on to Facebook and notice that
sponsored advertisements for tennis shoes appear on your news feed. This is an example of
which of the following? ✔Correct Answer-Behavioral targeting
This government agency is the one most responsible for regulating the collection, storage, and
manipulation of consumer data. ✔Correct Answer-FTC
A potential downfall of direct-response marketing is the loss of intimacy between a salesperson
and the customer. Companies that use direct-response rely on which of the following to fill this
gap? ✔Correct Answer-Database management
When shopping at Safeway, the cashier asks for your Safeway card. The card is linked to your
name and address, and you often receive coupons in the mail based on your purchase history.
The goal of the card and coupons is to ensure you return to a Safeway store. The Safeway card is
part of Safeway's _________________. ✔Correct Answer-loyalty program
When you see end-of-aisle displays for Pepsi and Mountain Dew in the local grocery store, you
are most likely witnessing ________. ✔Correct Answer-point-of-purchase materials
Price deals offer a temporary price reduction or freebies with a purchase. Which of the
following is NOT an example of a price deal? ✔Correct Answer-$25 mail-in rebate
As the account planner, you work with others who are responsible for media planning, research,
account management, and creative services. Your firm is hired by companies who lack the
Latest Version |Already Graded A+
As evidenced by recent concerns related to the National Security Agency (NSA), ________ is
arguably the biggest concern with direct-response marketing. ✔Correct Answer-privacy
Consumer promotion is of little use if the product isn't available where the consumer can find it.
Hence, trade promotion, also known as ________, is directed at distribution channel members.
✔Correct Answer-channel marketing
In 2013, Pottery Barn teamed up with Sherwin Williams to create an exclusive line of paint.
Pottery Barn even added a section on its website to help customers shopping for furniture to
find a coordinating Sherwin Williams paint color. Which term describes this effort between
Pottery Barn and Sherwin Williams? ✔Correct Answer-Cobranding
Johnny's Furniture Mart, Inc., issues a printed multipage direct-mail publication that shows its
entire new patio and indoor collection twice a year. What mode of direct mail is Johnny's
Furniture Mart using? ✔Correct Answer-Catalogs
The typical response rates for direct mail are in the
2-3% range. Given this, what is arguably the most important part of a direct mail campaign?
✔Correct Answer-The address list
Trade promotions frequently use a push strategy to push the product through the channel by
motivating or rewarding members of the distribution network. Each of the following is an
example of a push strategy EXCEPT ________. ✔Correct Answer-free samples mailed to
consumers
While shopping at the grocery store, you notice a row of Knorr's dry vegetable soup mix next to
the frozen spinach. Knowing that classic spinach dip is made with Knorr's dry vegetable soup
mix and frozen spinach as two of its main ingredients, you recognize this as which of the
following promotional platforms? ✔Correct Answer-Tie-ins
When McDonald's, Wendy's, and Burger King fight over whose kid's meal will house the latest
movie toy, this is an example of ________. ✔Correct Answer-cross promotion
Which type of database list is often purchased by a company because the database list provides
specific demographic information about a target audience? ✔Correct Answer-Compiled
Your supervisor, Ginny, does not approve your marketing budget, stating several reasons sales
promotions should not be used. Of the following statements that Ginny gives you concerning
, sales promotions, which is TRUE? ✔Correct Answer-Promotions build excitement and
encourage product trial.
In addition to shipping its own products, Amazon also acts as a(n) ____________, which will
pick, pack, and ship products on another organization's behalf. ✔Correct Answer-fulfillment
house
Brand building is challenging for sales promotion, a challenge that is better suited for
advertising. Which of the following statements does NOT support this statement? ✔Correct
Answer-Sales promotion helps convey the message that companies are sensitive to customers'
needs during difficult economic times.
Which of the following best completes the following sentence? Sales promotions are primarily
designed to affect demand by ________. ✔Correct Answer-motivating people to act
Which of the following BEST completes this statement: BMW, being branded as a young
person's luxury vehicle, has a much larger ________ than the retiree's luxury vehicle brand
image owned by Cadillac. ✔Correct Answer-lifetime customer value
After searching online for a new pair of tennis shoes, you log on to Facebook and notice that
sponsored advertisements for tennis shoes appear on your news feed. This is an example of
which of the following? ✔Correct Answer-Behavioral targeting
This government agency is the one most responsible for regulating the collection, storage, and
manipulation of consumer data. ✔Correct Answer-FTC
A potential downfall of direct-response marketing is the loss of intimacy between a salesperson
and the customer. Companies that use direct-response rely on which of the following to fill this
gap? ✔Correct Answer-Database management
When shopping at Safeway, the cashier asks for your Safeway card. The card is linked to your
name and address, and you often receive coupons in the mail based on your purchase history.
The goal of the card and coupons is to ensure you return to a Safeway store. The Safeway card is
part of Safeway's _________________. ✔Correct Answer-loyalty program
When you see end-of-aisle displays for Pepsi and Mountain Dew in the local grocery store, you
are most likely witnessing ________. ✔Correct Answer-point-of-purchase materials
Price deals offer a temporary price reduction or freebies with a purchase. Which of the
following is NOT an example of a price deal? ✔Correct Answer-$25 mail-in rebate
As the account planner, you work with others who are responsible for media planning, research,
account management, and creative services. Your firm is hired by companies who lack the
