MAN 320F REVIEW PAPER 2026
VERIFIED QUESTIONS WITH
COMPLETE ANSWERS
◉ Technology and Globation.
Answer: -info on products and prices will be immediately available
-meaning accelerated commoditization (when brands become more
similar, people buy on price)
-Therefore, niche markets and monopolies quickly dissapear
◉ Products and services introduced recently.
Answer: -Iphone in 2007 (1 billion units have been sold)
-Ipad in 2008 (450 million units)
-Instagram in 2010 (850 million units)
◉ Things about the IPod that are important.
Answer: -a blue ocean strategy
-looked beyond the "tradition" customer (looked at non-customers who
refused the IPod but had other means of listening to digital music, also
looked at non-customers who had never considered an IPod or other
forms of digital music)
◉ What does blue ocean mean?.
Answer: -create new group of consumers, don't take away from a
swindling group
,-create an industry not in existence today
-most blue oceans are created from within a red ocean by expanding
existing industry boundaries
◉ what are the two main reasons why a venture capitalist will NOT
invest in a deal?.
Answer: 1) management team (they do not believe in them)
2) the do not see a potential return on investment
◉ What are two successful Austin companies.
Answer: Whole Foods and Dell Computer
◉ What are the six key success factors?.
Answer: market opportunity X 6
◉ Red Ocean Strategy vs. Blue Ocean Strategy.
Answer: red ocean- compete in existing market space, beat the
competition, exploit existing demand, make the value/cost trade off,
align the whole system of a firm's activities with its strategic choice of
differentiation or low cost
blue ocean- create uncontested market space, make the competition
irrelevant, create and capture new demand, break the value/cost trade
off, align the whole system of a firm's activities in pursuit of
differentiation and low cost
, ◉ Some questions to raise with Cirque du Solei.
Answer: -is it a real circus after all they have eliminated?
-is it theatre? If so then what genre?
-is is a little of all of the genres and non of any of the genres all at once?
-what industry does it fall into?
-why do they compete with?
◉ Winning strategic approaches for Cirque du Solei.
Answer: -involves value innovation, value (cost, utility, and price
position), creation and innovation
-reduce the cost and increase the value for buyers
-break the value cost trade-off, add value and reduce cost by enhancing a
limited set of key factors and reducing or eliminating all other
"traditional" factors
◉ Strategic thinking at toyota.
Answer: -first to introduce a commercial hybrid car in 1997
-gas averaging $1.10 a gallon
-only 300 sold in first year vs. 11 million by 2017
-today, toyota market leader
-strategic thinking took place because theirs a rising demand for energy
and they saw there was a limited supply
VERIFIED QUESTIONS WITH
COMPLETE ANSWERS
◉ Technology and Globation.
Answer: -info on products and prices will be immediately available
-meaning accelerated commoditization (when brands become more
similar, people buy on price)
-Therefore, niche markets and monopolies quickly dissapear
◉ Products and services introduced recently.
Answer: -Iphone in 2007 (1 billion units have been sold)
-Ipad in 2008 (450 million units)
-Instagram in 2010 (850 million units)
◉ Things about the IPod that are important.
Answer: -a blue ocean strategy
-looked beyond the "tradition" customer (looked at non-customers who
refused the IPod but had other means of listening to digital music, also
looked at non-customers who had never considered an IPod or other
forms of digital music)
◉ What does blue ocean mean?.
Answer: -create new group of consumers, don't take away from a
swindling group
,-create an industry not in existence today
-most blue oceans are created from within a red ocean by expanding
existing industry boundaries
◉ what are the two main reasons why a venture capitalist will NOT
invest in a deal?.
Answer: 1) management team (they do not believe in them)
2) the do not see a potential return on investment
◉ What are two successful Austin companies.
Answer: Whole Foods and Dell Computer
◉ What are the six key success factors?.
Answer: market opportunity X 6
◉ Red Ocean Strategy vs. Blue Ocean Strategy.
Answer: red ocean- compete in existing market space, beat the
competition, exploit existing demand, make the value/cost trade off,
align the whole system of a firm's activities with its strategic choice of
differentiation or low cost
blue ocean- create uncontested market space, make the competition
irrelevant, create and capture new demand, break the value/cost trade
off, align the whole system of a firm's activities in pursuit of
differentiation and low cost
, ◉ Some questions to raise with Cirque du Solei.
Answer: -is it a real circus after all they have eliminated?
-is it theatre? If so then what genre?
-is is a little of all of the genres and non of any of the genres all at once?
-what industry does it fall into?
-why do they compete with?
◉ Winning strategic approaches for Cirque du Solei.
Answer: -involves value innovation, value (cost, utility, and price
position), creation and innovation
-reduce the cost and increase the value for buyers
-break the value cost trade-off, add value and reduce cost by enhancing a
limited set of key factors and reducing or eliminating all other
"traditional" factors
◉ Strategic thinking at toyota.
Answer: -first to introduce a commercial hybrid car in 1997
-gas averaging $1.10 a gallon
-only 300 sold in first year vs. 11 million by 2017
-today, toyota market leader
-strategic thinking took place because theirs a rising demand for energy
and they saw there was a limited supply
