PUBLIC RELATIONS CERTIFICATION EXAMINATION QUESTIONS AND CORRECT ANSWER WITH EXPLANATION GRADED A+ STUDY GUIDE

PUBLIC RELATIONS CERTIFICATION EXAMINATION
QUESTIONS AND CORRECT ANSWER WITH
EXPLANATION GRADED A+ STUDY GUIDE SOUTHERN
NEW HAMPSHIRE UNIVERSITY
1. Public Relations (PR) is:
A. Managing communication between an organization and the public
B. Product manufacturing
C. Accounting process
D. Data entry
Answer: A
Rationale: PR manages relationships and communication.

2. The main goal of PR is to:
A. Build and maintain a positive image
B. Increase production
C. Reduce employees
D. Fix prices
Answer: A
Rationale: Focus is reputation management.

3. A key PR audience is:
A. Stakeholders
B. Machines
C. Software systems
D. Inventory
Answer: A
Rationale: PR targets people/groups affected.

4. Stakeholders include:
A. Employees, customers, investors
B. Only managers
C. Only competitors
D. Only suppliers
Answer: A
Rationale: All affected parties.

,5. PR communication is primarily:
A. Two-way communication
B. One-way only
C. Silent communication
D. Internal coding
Answer: A
Rationale: Dialogue-based communication.

6. Public relations differs from advertising because it is:
A. Often unpaid media exposure
B. Always paid
C. Manufacturing
D. Pricing strategy
Answer: A
Rationale: Earned media.

7. Media relations involves:
A. Managing relationships with journalists
B. Hiring employees
C. Pricing products
D. Coding websites
Answer: A
Rationale: Media engagement.

8. Press release is:
A. Official written statement to media
B. Advertisement poster
C. Invoice
D. Product manual
Answer: A
Rationale: News communication tool.

9. Crisis communication is used to:
A. Manage emergencies and protect reputation
B. Increase sales
C. Reduce employees
D. Design products
Answer: A
Rationale: Damage control.

, 10. A PR campaign is:
A. Planned communication effort
B. Random posting
C. Manufacturing process
D. Pricing method
Answer: A
Rationale: Structured communication.

11. Reputation management focuses on:
A. Maintaining public trust
B. Increasing production
C. Reducing staff
D. Coding systems
Answer: A
Rationale: Public perception control.

12. Corporate communication includes:
A. Internal and external messaging
B. Only ads
C. Only emails
D. Only sales
Answer: A
Rationale: Full communication scope.

13. Internal PR targets:
A. Employees
B. Customers only
C. Government only
D. Competitors
Answer: A
Rationale: Internal audience.

14. External PR targets:
A. Public and stakeholders
B. Employees only
C. Internal staff only
D. Machines
Answer: A
Rationale: Outside audience.