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CHIA MODULE 2 QUESTIONS AND CORRECT ANSWERS

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CHIA MODULE 2 QUESTIONS AND CORRECT ANSWERS

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Index numbers are generated for multiple time periods, both _________________________ and
_______________________ to analyze performance for a subject hotel over various periods of
time.


Some companies relate ________________________ to index numbers


Give this one a try later!


1. monthly (YTD, Running 12) and daily (MTD, Running 28)
2. managers' bonuses




Demand


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, (rooms sold)= # of rooms sold by a hotel, but does not include "no shows"
or comp rooms




Exchange Rates and Multiple time periods


MTD and YTD exchange rates


Give this one a try later!


"Raw data is aggregated using the exchange rate for each individual month
and then the KPIs are derived." This methodology accounts for changing
exchange rates.

Multiple time periods for daily data, i.e.: weekly or Running 28-day numbers
are calculated the same way, using the exchange rate for each individual
day.




STR allows companies to choose whether to include or exclude data for the
____________________ in the numbers for the comp set


Decision is made at the _______________________, not the _______________________ .


All companies exclude when it comes to _________________________.


Give this one a try later!


1. subject hotel
2. company level
3. hotel level
4. daily data

,Month-to-Date (MTD)


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The 1st of the current month through the current day of the month.




Supply


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(rooms available) = # of rooms in a hotel x days in the month




Industry segments used by STR:


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- market
- market class
- tract or submarket
- tract scale
- tract class




How are KPIs (occ, ADR, and RevPAR) calculated for multiple time periods?


Give this one a try later!

, They are calculated from "aggregated raw data"
(for every month or day)




Some people feel that having the subject data included in the comp set numbers
___________________________


(Used to include subject hotel data for the hotel (market share program, but not
anymore.)


Including or excluding will be noted at the ______________________________


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1. distorts or dilutes the comp set
2. top of a STAR report




Collapsed Scale/Class Data


Give this one a try later!


There are times where Scale or Class data for a Market or Submarket/Tract
is "collapsed".
If the Luxury data is not sufficient, then instead of a hotel not receiving any
industry data, they might receive Collapsed data.

Scale Data can be collapsed into 4:
- Luxury and Upper Upscale and Upscale
- Upper Midscale and Midscale
- Economy
- Independents

Class Data can be collapsed into 3:
- Luxury and Upper Upscale

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