INFORMATION ARCHITECTURE (PART A)
A1 - Functionality & Microinteraction Needs
Stakeholder Needs:
Pet Paradigm stakeholders need a website that simplifies navigation, offers
essential pet care advice, enables users to contact the company for
consultations, and enhances brand recognition.
Audience Needs:
Users require an easy-to-navigate site with straightforward content in plain language
optimized for different device screen sizes.
Proposed micro-interactions:
● Include visual and audio feedback on the navigation bar by hovering and
clicking.
● Provide text descriptions for all images and buttons.
● Enhance usability with the following micro-interactions:
● Add a contact form with animation/feedback on submission success or failure.
● Underline all links/hyperlinks.
● Display company contact details (phone/email) at the top and bottom of
each page.
● Add social media sharing buttons and content download options.
A2 - New Content
Persona: Fish Owners: Interested in freshwater and saltwater maintenance, often
using handheld devices.
Fish owners need guidance on ensuring the safety and suitability of their fish’s
aquatic environment. The new content will provide detailed care and maintenance
information for freshwater and saltwater fish, emphasize the use of water tester
kits, outline water chemical safety levels, and inform users that they can consult
with a “Pexpert.” This content will help fish owners create a safe aquatic habitat
for their pets.
, New website features will make it easier for fish owners to find the necessary
information and care. A “Fish” link in the navigation bar will allow them to
access pet-specific content with just 1-2 clicks. A contact form added under the
“Schedule an Appointment” link will provide easy access to consultation
services, such as fish species
A1 - Functionality & Microinteraction Needs
Stakeholder Needs:
Pet Paradigm stakeholders need a website that simplifies navigation, offers
essential pet care advice, enables users to contact the company for
consultations, and enhances brand recognition.
Audience Needs:
Users require an easy-to-navigate site with straightforward content in plain language
optimized for different device screen sizes.
Proposed micro-interactions:
● Include visual and audio feedback on the navigation bar by hovering and
clicking.
● Provide text descriptions for all images and buttons.
● Enhance usability with the following micro-interactions:
● Add a contact form with animation/feedback on submission success or failure.
● Underline all links/hyperlinks.
● Display company contact details (phone/email) at the top and bottom of
each page.
● Add social media sharing buttons and content download options.
A2 - New Content
Persona: Fish Owners: Interested in freshwater and saltwater maintenance, often
using handheld devices.
Fish owners need guidance on ensuring the safety and suitability of their fish’s
aquatic environment. The new content will provide detailed care and maintenance
information for freshwater and saltwater fish, emphasize the use of water tester
kits, outline water chemical safety levels, and inform users that they can consult
with a “Pexpert.” This content will help fish owners create a safe aquatic habitat
for their pets.
, New website features will make it easier for fish owners to find the necessary
information and care. A “Fish” link in the navigation bar will allow them to
access pet-specific content with just 1-2 clicks. A contact form added under the
“Schedule an Appointment” link will provide easy access to consultation
services, such as fish species
