CFRE UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPLETE STUDY
GUIDE
●● Rosso's Concentric Circles - outer circle
Answer: People with similar interests
●● Rosso's Concentric Circles - at the core - who are these primary
stakeholders?
Answer: Major Donors, Board, Management Staff (these people have
the responsibility to bring those in the outer circles closer)
●● Rosso's Concentric Circles - second to outer circle
Answer: Former Participants
●● Rosso's Concentric Circles - closes to core
Answer: Clients, Members, Employees, Volunteers, General Donors
●● Critical Factors for a Philanthropy-Friendly Environment
Answer: donor-focused research... targeted cases, constituents,
methods... strategic communications... stewardship - the most important
of all
,●● Which type of campaign lays the groundwork for involving new
volunteers and donors and sets the stage for increased giving?
Answer: Capital/Major Campaign
●● what should be in a good marketing plan?
Answer: achievable goals, identified target markets, clearly articulated
messages, specific strategies to achieve goals, assignment of resources,
defined time frames, indicators of success, methods to monitor and
evaluate progress
●● What type of statement describes how the org is unique, generally
stating niche in the community? This statement should describe in a few
concise words what the org is all about so that when people read it, they
will instantly "get" the org. Makes the mission of the org simple and
compelling?
Answer: Positioning Statement
●● The basis of fundraising is the...
Answer: organization's case for support.
●● What is the expression of the cause and all the reasons why
prospective donors might want to contribute to its advancement?
Answer: Case for Support
, ●● The case is driven by...
Answer: the mission and strategic plan of the org.
●● what describes the org's goals and objectives and covers the
programs and services it provides?
Answer: Case for Support
●● What are the 3 key elements of a Case?
Answer: Org's Purpose, Content, Focus
●● The Case Statement includes:
Answer: the org's services, programs, objectives... how the fundraising
goals support the org... the ways the org will remain productive, the
difference a donor's support will make, what the org must do to
improve/change its activities, aims and value to society
●● Who said this?... The case statement is the one definitive piece of the
whole campaign. It tells all that needs to be told, answers all the
important questions, reviews the arguments for support, explains the
proposed plan for raising the money, and shows how gifts may be made,
and who the people are who vouch for the project, and who will give it
leadership and direction.
Answer: Harold J Seymour, 1935, Noted fundraising pioneer
CORRECT ANSWERS COMPLETE STUDY
GUIDE
●● Rosso's Concentric Circles - outer circle
Answer: People with similar interests
●● Rosso's Concentric Circles - at the core - who are these primary
stakeholders?
Answer: Major Donors, Board, Management Staff (these people have
the responsibility to bring those in the outer circles closer)
●● Rosso's Concentric Circles - second to outer circle
Answer: Former Participants
●● Rosso's Concentric Circles - closes to core
Answer: Clients, Members, Employees, Volunteers, General Donors
●● Critical Factors for a Philanthropy-Friendly Environment
Answer: donor-focused research... targeted cases, constituents,
methods... strategic communications... stewardship - the most important
of all
,●● Which type of campaign lays the groundwork for involving new
volunteers and donors and sets the stage for increased giving?
Answer: Capital/Major Campaign
●● what should be in a good marketing plan?
Answer: achievable goals, identified target markets, clearly articulated
messages, specific strategies to achieve goals, assignment of resources,
defined time frames, indicators of success, methods to monitor and
evaluate progress
●● What type of statement describes how the org is unique, generally
stating niche in the community? This statement should describe in a few
concise words what the org is all about so that when people read it, they
will instantly "get" the org. Makes the mission of the org simple and
compelling?
Answer: Positioning Statement
●● The basis of fundraising is the...
Answer: organization's case for support.
●● What is the expression of the cause and all the reasons why
prospective donors might want to contribute to its advancement?
Answer: Case for Support
, ●● The case is driven by...
Answer: the mission and strategic plan of the org.
●● what describes the org's goals and objectives and covers the
programs and services it provides?
Answer: Case for Support
●● What are the 3 key elements of a Case?
Answer: Org's Purpose, Content, Focus
●● The Case Statement includes:
Answer: the org's services, programs, objectives... how the fundraising
goals support the org... the ways the org will remain productive, the
difference a donor's support will make, what the org must do to
improve/change its activities, aims and value to society
●● Who said this?... The case statement is the one definitive piece of the
whole campaign. It tells all that needs to be told, answers all the
important questions, reviews the arguments for support, explains the
proposed plan for raising the money, and shows how gifts may be made,
and who the people are who vouch for the project, and who will give it
leadership and direction.
Answer: Harold J Seymour, 1935, Noted fundraising pioneer
