MCS 1000 Cumulative Exam Questions
With Verified Answers
a way buyers and sellers communicate so that market occurs for a product -
ANSWER buyers seeing the product on display in a store
You are purchasing a magazine. For marketing to occur, there will be an
exchange which includes - ANSWER both the magazine and the money
product - ANSWER a good, service, or idea to satisfy the consumer's needs
price - ANSWER what is exchanged for the product
place - ANSWER a means of getting the product to the consumer
promotion - ANSWER a means of communication between the seller and buyer
according to the American Marketing Association, the activity of creating,
communicating, delivering and exchanging offerings that benefit the
organization and society is called - ANSWER marketing
historical order of business orientations - ANSWER 1. production era
2. sales era
3. marketing concept area
4. customer relationship era
customer value - ANSWER the unique combination of benefits received by the
customer that include quality, price, convenience, on-time delivery, and both
before-sale and after-sale service
anti-smoking campaigns by Health Canada are an example of - ANSWER social
marketing
why is marketing considered beneficial - ANSWER marketing can improve global
competition and creates utility for customers
goods - ANSWER physical objects
services - ANSWER they are activities, deeds or other basic intangibles
, ideas - ANSWER they are intangibles involving thoughts about actions or causes
when a firm has transcended a production or selling orientation, and attempts to
discover and satisfy it's customer's needs and wants, the firm is - ANSWER
market-oriented
customer satisfaction - ANSWER the term used when a product's performance
meets or exceeds the customer's expectations
customer experience management - ANSWER managing the customers'
interactions with the organization and at all touch points so that the customer
has a positive impression of the organization
for marketing to occur, there must be ________ with unsatisfied needs - ANSWER
2+ parties
with interactive marketing, they buyer can control - ANSWER both the kind and
amount of information received from seller
personal selling is the two-way flow of _____ between a buyer and a seller that is
designed to influence a person's or a group's purchase decision - ANSWER
communication
personal selling includes what - ANSWER order getting
what tasks occur during the sales plan formulation process - ANSWER - setting
objectives
- developing account management policies
- organizing the salesforce
characteristics of the presentation stage of the personal selling process -
ANSWER - objective is to convert a prospect into customer
- core of the order-getting sales process
selling is he practice of building ties to customers based on a salespersons
attention and commitment to customer needs over time - ANSWER relationship
selling
the closing stage of the personal selling process involves obtaining ___ from the
customer to make a purchase - ANSWER a commitment
1. prospecting
2. preapproach
3. approach
4. presentation
With Verified Answers
a way buyers and sellers communicate so that market occurs for a product -
ANSWER buyers seeing the product on display in a store
You are purchasing a magazine. For marketing to occur, there will be an
exchange which includes - ANSWER both the magazine and the money
product - ANSWER a good, service, or idea to satisfy the consumer's needs
price - ANSWER what is exchanged for the product
place - ANSWER a means of getting the product to the consumer
promotion - ANSWER a means of communication between the seller and buyer
according to the American Marketing Association, the activity of creating,
communicating, delivering and exchanging offerings that benefit the
organization and society is called - ANSWER marketing
historical order of business orientations - ANSWER 1. production era
2. sales era
3. marketing concept area
4. customer relationship era
customer value - ANSWER the unique combination of benefits received by the
customer that include quality, price, convenience, on-time delivery, and both
before-sale and after-sale service
anti-smoking campaigns by Health Canada are an example of - ANSWER social
marketing
why is marketing considered beneficial - ANSWER marketing can improve global
competition and creates utility for customers
goods - ANSWER physical objects
services - ANSWER they are activities, deeds or other basic intangibles
, ideas - ANSWER they are intangibles involving thoughts about actions or causes
when a firm has transcended a production or selling orientation, and attempts to
discover and satisfy it's customer's needs and wants, the firm is - ANSWER
market-oriented
customer satisfaction - ANSWER the term used when a product's performance
meets or exceeds the customer's expectations
customer experience management - ANSWER managing the customers'
interactions with the organization and at all touch points so that the customer
has a positive impression of the organization
for marketing to occur, there must be ________ with unsatisfied needs - ANSWER
2+ parties
with interactive marketing, they buyer can control - ANSWER both the kind and
amount of information received from seller
personal selling is the two-way flow of _____ between a buyer and a seller that is
designed to influence a person's or a group's purchase decision - ANSWER
communication
personal selling includes what - ANSWER order getting
what tasks occur during the sales plan formulation process - ANSWER - setting
objectives
- developing account management policies
- organizing the salesforce
characteristics of the presentation stage of the personal selling process -
ANSWER - objective is to convert a prospect into customer
- core of the order-getting sales process
selling is he practice of building ties to customers based on a salespersons
attention and commitment to customer needs over time - ANSWER relationship
selling
the closing stage of the personal selling process involves obtaining ___ from the
customer to make a purchase - ANSWER a commitment
1. prospecting
2. preapproach
3. approach
4. presentation
