SPMT 370 WALTMYER UNIT 1 REVIEW PACK 2026 SOLVED QUESTIONS AND ACCURATE ANSWERS

SPMT 370 WALTMYER UNIT 1 REVIEW PACK
2026 SOLVED QUESTIONS AND ACCURATE
ANSWERS

◉ Cognitive.
Answer: Mental element learning more about the product (doing
research)


◉ Enduring.
Answer: if you are all 3 or heavily involved in one or more


◉ Consumer Engagement.
Answer: brand related activites in which a consumer is engrossed in
an activity


◉ Consumer Perceived Risk.
Answer: is the extent to which the consumer anticipates:
Negative consequences or outcomes to emerge
Positive consequences or outcomes do not emerge


◉ Factors that perceive risk.

, Answer: availabity, price, lack of confidence/experience with a
product, time to make a decision


◉ Types of perceived consumer risk.
Answer: Financial, functional (does it work), Psychological/social
(hurting self-estee,m/ how others perceive you), time (do you have
time), phsycial (chance of getting harmed- sky diving)


◉ Consumer ability.
Answer: -Factors that affect consumers' ability to purchase products
•Financial, cognitive, emotional, physical, social, cultural resources,
education, and age


◉ ConsumerOpportunity.
Answer: factors that affect consumers' access to purchase and
consume products


◉ Marketing Implications.
Answer: Repeat marketing communications,
Provide helpful and relevant info,
Reduce time pressure,
Reduce the time needed for purchase and/or learning about a
product or service