HMGT 3300 FINAL QUESTIONS WITH VERIFIED
ANSWERS
One of the major effects of the marketing plan process is that it forces marketing
managers to objectively review all steps in the marketing process - Answers - Dennis
Tito
Income and occupation are psychographic segmentation variables - Answers - False
During periods of weak demand very few competitors escape the effect of a ________
market - Answers - Weak
The first stage in the internal marketing process should be: - Answers - Establishment of
a service culture
When a company envisions a possible product that company managers might offer to
the market, it is called: - Answers - Product idea
The issue of nonroutine transactions will become increasingly more important - Answers
- True
To hospitality students, the single most important variable when selecting an employer
upon graduation is - Answers - A chance for promotion and growth
When pricing, creative judgment can be as important as technical expertise. - Answers -
True
Which of the following is NOT an influence on organizational buying? - Answers -
Technology factors
________ is when a firm moves the authority and responsibility to make decisions to the
line employees from the supervisor. - Answers - Empowerment
When meeting planners review proposals for a convention site and start to evaluate
such features as sleeping rooms and meeting rooms, they are engaged in which stage
of the buygrid framework? - Answers - Supplier selection
__________________ allows its best employees to pick future employees. - Answers -
Disney World
The Pacific Area Travel Association (PATA) has developed a comprehensive Four-
Phase Disaster Planning Model built on - Answers - Reduction, Readiness, Response,
Recovery
, Evaluating each market segment's attractiveness and selecting one or more of the
market segments to enter is called - Answers - Market targeting
Which of the following provides the highest opportunity for upsell? - Answers - Meetings
____________________ is one of the fastest growing and most lucrative segments of
tourism. - Answers - Medical Tourism
Which of the following is a psychographic segmentation variable? - Answers - Social
Class
Full-service restaurants have an employee turnover rate of ______ percent for hourly
employees. - Answers - 88
There is no relationship between guest satisfaction levels and employee turnover levels.
- Answers - False
Organizational demand that ultimately comes from the demand for consumer goods is
called: - Answers - Derived demand
As a rule, today's restaurant management rewards employees on the basis of customer
satisfaction levels - Answers - False
A pattern of shared values and beliefs that gives members of an organization meaning,
providing them with the rules for behavior in the organization, is called - Answers -
Organizational Culture
The restaurant industry has adopted a rule of thumb that says the highest-priced entree
on a menu should cost no more than 2.5 times the lowest-priced entree - Answers -
True
The three stages of target marketing are market segmentation, market targeting, and: -
Answers - Market positioning
The most effective way of communicating with customers is through
__________________. - Answers - Customer-contact employees
A restaurant seeking to establish a heavy demand is likely to offer - Answers - High-
quality products for low prices
Limited service restaurants have an employee turnover rate of ______ percent for
hourly employees - Answers - 123
ANSWERS
One of the major effects of the marketing plan process is that it forces marketing
managers to objectively review all steps in the marketing process - Answers - Dennis
Tito
Income and occupation are psychographic segmentation variables - Answers - False
During periods of weak demand very few competitors escape the effect of a ________
market - Answers - Weak
The first stage in the internal marketing process should be: - Answers - Establishment of
a service culture
When a company envisions a possible product that company managers might offer to
the market, it is called: - Answers - Product idea
The issue of nonroutine transactions will become increasingly more important - Answers
- True
To hospitality students, the single most important variable when selecting an employer
upon graduation is - Answers - A chance for promotion and growth
When pricing, creative judgment can be as important as technical expertise. - Answers -
True
Which of the following is NOT an influence on organizational buying? - Answers -
Technology factors
________ is when a firm moves the authority and responsibility to make decisions to the
line employees from the supervisor. - Answers - Empowerment
When meeting planners review proposals for a convention site and start to evaluate
such features as sleeping rooms and meeting rooms, they are engaged in which stage
of the buygrid framework? - Answers - Supplier selection
__________________ allows its best employees to pick future employees. - Answers -
Disney World
The Pacific Area Travel Association (PATA) has developed a comprehensive Four-
Phase Disaster Planning Model built on - Answers - Reduction, Readiness, Response,
Recovery
, Evaluating each market segment's attractiveness and selecting one or more of the
market segments to enter is called - Answers - Market targeting
Which of the following provides the highest opportunity for upsell? - Answers - Meetings
____________________ is one of the fastest growing and most lucrative segments of
tourism. - Answers - Medical Tourism
Which of the following is a psychographic segmentation variable? - Answers - Social
Class
Full-service restaurants have an employee turnover rate of ______ percent for hourly
employees. - Answers - 88
There is no relationship between guest satisfaction levels and employee turnover levels.
- Answers - False
Organizational demand that ultimately comes from the demand for consumer goods is
called: - Answers - Derived demand
As a rule, today's restaurant management rewards employees on the basis of customer
satisfaction levels - Answers - False
A pattern of shared values and beliefs that gives members of an organization meaning,
providing them with the rules for behavior in the organization, is called - Answers -
Organizational Culture
The restaurant industry has adopted a rule of thumb that says the highest-priced entree
on a menu should cost no more than 2.5 times the lowest-priced entree - Answers -
True
The three stages of target marketing are market segmentation, market targeting, and: -
Answers - Market positioning
The most effective way of communicating with customers is through
__________________. - Answers - Customer-contact employees
A restaurant seeking to establish a heavy demand is likely to offer - Answers - High-
quality products for low prices
Limited service restaurants have an employee turnover rate of ______ percent for
hourly employees - Answers - 123
