HMGT 3300 FINAL EXAM QUESTIONS WITH VERIFIED
ANSWERS
A restaurant seeking to establish an exclusive clientele is likely to: - Answers - Inflate
food and beverage prices
Costs that do NOT vary with production levels are called: - Answers - Fixed cost
Which of the following is an example of an elastic demand situation? - Answers -
Demand falls 8% when price increases 5%
Product-bundling involves combining several products into a package with a reduced
price. - Answers - True
Upselling is part of effective revenue management. - Answers - True
For which goods could the demand slope curve upward? - Answers - Prestige Goods
A hotel trying to sell its food and beverage facilities, meeting rooms, retails, etc. to its
guests, is an example of: - Answers - Cross-Selling
With increased demand, or higher guest/customer traffic, the total costs are likely to
________. - Answers - increase
When employees try to sell a higher priced alternative to a potential customer, it is
called: - Answers - Up-selling
An executive fully reimbursed for all travel expenses is most likely to be attracted to
a(n): - Answers - Upscale hotel, having a room-service breakfast, and eating lunch and
dinner in a more expensive restaurant.
Vertical conflict in a channel occurs between firms at the same level in the channel. -
Answers - False
Which of the following is the least expensive distribution channel for hotel rooms? -
Answers - Official website
A direct marketing channel has no intermediary between customers and producers. -
Answers - true
All of the following are considered marketing intermediaries except: - Answers -
Independent contractors
ANSWERS
A restaurant seeking to establish an exclusive clientele is likely to: - Answers - Inflate
food and beverage prices
Costs that do NOT vary with production levels are called: - Answers - Fixed cost
Which of the following is an example of an elastic demand situation? - Answers -
Demand falls 8% when price increases 5%
Product-bundling involves combining several products into a package with a reduced
price. - Answers - True
Upselling is part of effective revenue management. - Answers - True
For which goods could the demand slope curve upward? - Answers - Prestige Goods
A hotel trying to sell its food and beverage facilities, meeting rooms, retails, etc. to its
guests, is an example of: - Answers - Cross-Selling
With increased demand, or higher guest/customer traffic, the total costs are likely to
________. - Answers - increase
When employees try to sell a higher priced alternative to a potential customer, it is
called: - Answers - Up-selling
An executive fully reimbursed for all travel expenses is most likely to be attracted to
a(n): - Answers - Upscale hotel, having a room-service breakfast, and eating lunch and
dinner in a more expensive restaurant.
Vertical conflict in a channel occurs between firms at the same level in the channel. -
Answers - False
Which of the following is the least expensive distribution channel for hotel rooms? -
Answers - Official website
A direct marketing channel has no intermediary between customers and producers. -
Answers - true
All of the following are considered marketing intermediaries except: - Answers -
Independent contractors
