CAPSIM FINAL SCRIPT 2026 QUESTIONS
AND ANSWERS GRADED A+
◉Low End customers emphasize buying criteria in which order?.
Answer: Price, Age, Positioning, Reliability
◉Each segment places. Answer: a different emphasis on features of
the 4 buying criteria.
◉What is the most important criterion to a "Low End Segment"
customer?. Answer: price
◉If you are marketing to High End customers, which criteria are
most important to them in order of importance?. Answer:
Positioning, Age, MTBF, Price
◉The following represent core company activities that must be
addressed each year except:. Answer: labor negotiations
, ◉Which of the following is not addressed by R&D?. Answer:
workforce complement
◉When an R&D effort started in 2001 completes on September 15,
2002, the product revision kicks in. Answer: immediately upon
completion.
◉The relative cost of a product's material cost increases as:. Answer:
mtbf is raised
◉R&D completion time can be shortened. Answer: when a company
takes advantage of existing technology.
◉Which Automation rating requires the longest time to reposition a
product?. Answer: 10
◉When a product is moved to a new location on the Perceptual Map,
the Perceived Age (or Age) is:. Answer: divided in half
◉Marketing is concerned with 4 things. What are they?. Answer:
Price, Place, Promotion, and Product
◉An increase in promotional budgets have:. Answer: decreasing
returns over time
AND ANSWERS GRADED A+
◉Low End customers emphasize buying criteria in which order?.
Answer: Price, Age, Positioning, Reliability
◉Each segment places. Answer: a different emphasis on features of
the 4 buying criteria.
◉What is the most important criterion to a "Low End Segment"
customer?. Answer: price
◉If you are marketing to High End customers, which criteria are
most important to them in order of importance?. Answer:
Positioning, Age, MTBF, Price
◉The following represent core company activities that must be
addressed each year except:. Answer: labor negotiations
, ◉Which of the following is not addressed by R&D?. Answer:
workforce complement
◉When an R&D effort started in 2001 completes on September 15,
2002, the product revision kicks in. Answer: immediately upon
completion.
◉The relative cost of a product's material cost increases as:. Answer:
mtbf is raised
◉R&D completion time can be shortened. Answer: when a company
takes advantage of existing technology.
◉Which Automation rating requires the longest time to reposition a
product?. Answer: 10
◉When a product is moved to a new location on the Perceptual Map,
the Perceived Age (or Age) is:. Answer: divided in half
◉Marketing is concerned with 4 things. What are they?. Answer:
Price, Place, Promotion, and Product
◉An increase in promotional budgets have:. Answer: decreasing
returns over time
