SME MIDTERM Exam with all Correct & 100%
Verified Answers |Already Graded A+
You will have 60 minutes to complete the exam. There will be around 35 questions that
can be true/false, multiple choice, and/or fill in the blank. Each of these questions is
worth 2 points.
There will be around 5 short answer questions each worth 4 points. It is a closed book,
closed note exam. You may not use the internet, your phone, classmates or any other
resources for this exam.
Below are many of the topics we discussed in class, but this is not a
comprehensive list. Please read the chapters and study the PowerPoints
completely. All material in the chapters may be included in the exam. If you don’t
understand something refer to the textbook first; if it’s still unclear, come see me.
CHAPTER ONE: Introduction
• What is marketing and why is it important?
• What is the role of marketing in organizations?
• How do marketers create value for a product or service?
• What are the four P’s (or the marketing mix)? Be able to articulate
each of them.
• Know that marketing requires an exchange…and what is an exchange?
• What is value-based marketing (such as Whole Foods)?
• What is customer relationship marketing (CRM)?
CHAPTER TWO: Marketing Strategy
What is a Marketing Strategy?
• What is a target market?
• What are the 4 P’s?
• What is a sustainable competitive advantage?
• What are the different types of excellence?
1. Customer Excellence
2. Locational Excellence
3. Product Excellence
4. Operational Excellence
What is a Marketing Plan?
• What are the steps? Know how to apply them.
• What is a Mission Statement?
• What is a SWOT Analysis?
• What is the difference between segmentation, targeting, and positioning?
• How do we evaluate
performance? What are growth
strategies?
• Market penetration, market development, product development, diversification
When looking at our portfolio, what does the BCG matrix tell us and how do we
apply that? What are the components of the BCG matrix?
What is lifetime value of a customer and how is it calculated?
CHAPTER THREE: Social and Mobile Marketing
• What is social media?
, • What is the 4E framework for social media (excite, educate, experience, engage)?
Verified Answers |Already Graded A+
You will have 60 minutes to complete the exam. There will be around 35 questions that
can be true/false, multiple choice, and/or fill in the blank. Each of these questions is
worth 2 points.
There will be around 5 short answer questions each worth 4 points. It is a closed book,
closed note exam. You may not use the internet, your phone, classmates or any other
resources for this exam.
Below are many of the topics we discussed in class, but this is not a
comprehensive list. Please read the chapters and study the PowerPoints
completely. All material in the chapters may be included in the exam. If you don’t
understand something refer to the textbook first; if it’s still unclear, come see me.
CHAPTER ONE: Introduction
• What is marketing and why is it important?
• What is the role of marketing in organizations?
• How do marketers create value for a product or service?
• What are the four P’s (or the marketing mix)? Be able to articulate
each of them.
• Know that marketing requires an exchange…and what is an exchange?
• What is value-based marketing (such as Whole Foods)?
• What is customer relationship marketing (CRM)?
CHAPTER TWO: Marketing Strategy
What is a Marketing Strategy?
• What is a target market?
• What are the 4 P’s?
• What is a sustainable competitive advantage?
• What are the different types of excellence?
1. Customer Excellence
2. Locational Excellence
3. Product Excellence
4. Operational Excellence
What is a Marketing Plan?
• What are the steps? Know how to apply them.
• What is a Mission Statement?
• What is a SWOT Analysis?
• What is the difference between segmentation, targeting, and positioning?
• How do we evaluate
performance? What are growth
strategies?
• Market penetration, market development, product development, diversification
When looking at our portfolio, what does the BCG matrix tell us and how do we
apply that? What are the components of the BCG matrix?
What is lifetime value of a customer and how is it calculated?
CHAPTER THREE: Social and Mobile Marketing
• What is social media?
, • What is the 4E framework for social media (excite, educate, experience, engage)?
