HOSPITALITY MARKETING EXAMINATION QUESTIONS AND CORRECT ANSWER WITH EXPLANATION GRADED A+ STUDY GUIDE

HOSPITALITY MARKETING EXAMINATION QUESTIONS
AND CORRECT ANSWER WITH EXPLANATION GRADED
A+ STUDY GUIDE SOUTHERN NEW HAMPSHIRE
UNIVERSITY
1. Hospitality marketing is:
A. Promoting hospitality services and products
B. Software development
C. Hardware repair
D. Network configuration
Answer: A
Rationale: It focuses on promoting hospitality services.

2. The main goal of hospitality marketing is:
A. Attract and retain customers
B. Build hardware systems
C. Install operating systems
D. Code software
Answer: A
Rationale: Customer attraction and retention.

3. Hospitality industry includes:
A. Hotels and restaurants
B. Software companies
C. Hardware firms
D. Telecom companies
Answer: A
Rationale: Service-based sector.

4. Marketing means:
A. Promoting and selling services
B. Installing systems
C. Programming software
D. Repairing hardware
Answer: A
Rationale: Business promotion.

,5. Market segmentation is:
A. Dividing customers into groups
B. Joining customers together
C. Ignoring customers
D. Random selling
Answer: A
Rationale: Targeted marketing.

6. Target market is:
A. Specific group of customers
B. All computers
C. All networks
D. All hardware
Answer: A
Rationale: Defined audience.

7. Marketing mix consists of:
A. Product, price, place, promotion
B. CPU, RAM, OS, ROM
C. Code, data, network, hardware
D. Input, output, process, storage
Answer: A
Rationale: 4Ps of marketing.

8. Product in hospitality refers to:
A. Service offered (rooms, food)
B. Software product
C. Hardware device
D. Network system
Answer: A
Rationale: Service product.

9. Price means:
A. Cost of service
B. Hardware speed
C. OS speed
D. Network speed
Answer: A
Rationale: Value charged.

, 10. Place refers to:
A. Distribution channels
B. CPU location
C. OS location
D. Hardware location
Answer: A
Rationale: Availability.

11. Promotion is:
A. Communication to customers
B. Hardware setup
C. OS setup
D. Coding process
Answer: A
Rationale: Awareness creation.

12. Advertising is:
A. Paid promotion
B. Free service
C. Hardware repair
D. OS update
Answer: A
Rationale: Paid marketing.

13. Public relations aims to:
A. Build positive image
B. Break systems
C. Install OS
D. Build hardware
Answer: A
Rationale: Reputation management.

14. Branding is:
A. Creating unique identity
B. Installing software
C. Repairing hardware
D. Coding system
Answer: A
Rationale: Identity creation.