BUAL Exam #1 Questions with Correct Answers
predictive analytics means - ✔✔what could happen
what type of analytics would we use to find out what has happened -
✔✔descriptive analytics
what can prescriptive analytics tell us - ✔✔what should we do
the first part of the analytics process and arguably the most important part is to...
- ✔✔identify and define a business problem
______ refers to data that have been organized so that they have meaning and
value to the recipient - ✔✔information
______ have values represented as measurable, numerical quantities -
✔✔quantitative data
photos, images, text files, email, texts, tweets, etc. - ✔✔unstructured data
which of the following is NOT a criteria for data quality?
a. data accuracy
b. data completeness
c. data integrity
d. data sample - ✔✔d. data sample
, ________ is the process of detecting and correcting (or removing) incomplete,
corrupt, inaccurate, or irrelevant records from a data set - ✔✔data cleaning
organizations capture data from each customer purchase with ________ systems
- ✔✔POS (point of sale)
data collected from Fitbit is an example of: - ✔✔sensor data
________ can be categorized or counted - ✔✔qualitative data
_______ are those data that visitors and customers produce when they visit a
website and click on the links on the webpages in that website - ✔✔clickstream
data
______ are the data collected from individuals' activity on social media websites,
including facebook, twitter, linkedin, and others - ✔✔social media data
population - ✔✔the sample set of people or other item from which data is
collected. for example, if I were taking a survey of the happiness of Auburn
students, my population would be the AU student body
what is a biased sample - ✔✔piece of data or data set that does not correctly
portray the population
types of data collection methods - ✔✔social media, point of sale, online survey,
clickstream
predictive analytics means - ✔✔what could happen
what type of analytics would we use to find out what has happened -
✔✔descriptive analytics
what can prescriptive analytics tell us - ✔✔what should we do
the first part of the analytics process and arguably the most important part is to...
- ✔✔identify and define a business problem
______ refers to data that have been organized so that they have meaning and
value to the recipient - ✔✔information
______ have values represented as measurable, numerical quantities -
✔✔quantitative data
photos, images, text files, email, texts, tweets, etc. - ✔✔unstructured data
which of the following is NOT a criteria for data quality?
a. data accuracy
b. data completeness
c. data integrity
d. data sample - ✔✔d. data sample
, ________ is the process of detecting and correcting (or removing) incomplete,
corrupt, inaccurate, or irrelevant records from a data set - ✔✔data cleaning
organizations capture data from each customer purchase with ________ systems
- ✔✔POS (point of sale)
data collected from Fitbit is an example of: - ✔✔sensor data
________ can be categorized or counted - ✔✔qualitative data
_______ are those data that visitors and customers produce when they visit a
website and click on the links on the webpages in that website - ✔✔clickstream
data
______ are the data collected from individuals' activity on social media websites,
including facebook, twitter, linkedin, and others - ✔✔social media data
population - ✔✔the sample set of people or other item from which data is
collected. for example, if I were taking a survey of the happiness of Auburn
students, my population would be the AU student body
what is a biased sample - ✔✔piece of data or data set that does not correctly
portray the population
types of data collection methods - ✔✔social media, point of sale, online survey,
clickstream
