WSET DIPLOMA D2 TEST BANK BUNDLED
TESTS SOLVED QUESTIONS EXPERT
CERTIFIED 100 PERCENT CORRECT
⩥ Give a few examples of major supermarkets.
Answer: Walmart - USA
Woolworths - South Africa
Carrefour - France
T'escortait - British
⩥ Which outlet has the largest share of wine sale?.
Answer: Supermarkets, in USA, UK and France
⩥ What kind of wines can be found at supermarkets?.
Answer: - Large producers
- Well-known and popular regions and varieties
- Style that appeal to a range of customers, who may have little
knowledge
- Local wines in producing countries
- Small amount of wine from artisan producers under the producer's
label - on the understanding that when they sell out, there is no more
available - attractive to consumers with a strong interest in wine
,⩥ Compare the use of well-known brands and private label wines in
supermarkets.
Answer: - Well-known brands: attract customers; do not promote
customer loyalty
- Private labels: promote customer loyalty; need to be available in large
volumes and need to be from large producers
⩥ What is private label wine?.
Answer: - In order that customers cannot easily compare prices,
supermarkets stock wines bottled under labels exclusive to them (even if
they are available elsewhere under different labels)
- Promote customer loyalty
- Need to be available in large volumes, from large producers
⩥ Cite advantages of private label wine for producers.
Answer: - Attractive opportunity to sell large volume
- High level of market exposure, sometimes in more than one country
- No intermediary costs
- Supermarket-employed winemaker may work closely to supervise
production and ensure quality control - help improve quality of other
wines
⩥ Cite disadvantages of private label wine for producers.
,Answer: - Competition to stock in supermarkets means that supermarket
wine buyers have enormous negotiating power, especially when it comes
to price - low profit
- Substantial fees to have wine stocked, and desirable placement
- Cover price promotions
- Contracts with strict requirements regarding quality control, time and
manner of delivery, packaging and labeling - or may be refused or
penalized
- May be delisted if not selling sufficient quantities
⩥ What are deep discounters? Give examples.
Answer: - Share many features of supermarket but sell at lower price
- Offer permanently lower prices, rarely offer price promotions
- E.g. Trader Joe's; Aldi and Lidi (Germany) ; Netto (Danish)
⩥ How do deep discounters achieve lower price points?.
Answer: - Lower profit margin, rely on volume
- Shops are basic: goods stacked on pallets rather than shelves
- Away from prime retail location - lower rent
- Limited product range - more streamlined, easier to maintain
- Many private labels - opportunity for producers
- Rarely stock major brands, work with less well-known producer with
lower overheads, buying up whatever stocks may be available
, ⩥ What kind of wine can be found at deep discounters?.
Answer: - Private labels
- Small-producer wines with low overheads
- Small amount of expensive wines in more affluent areas or before
holidays - attract customers with stronger interest in wine, who may
discover other products they like
⩥ Cite benefits of producer working with deep discounters.
Answer: - Private label-large volume
- Work with less well-known producer with smaller overheads, who
have a surplus of wine to sell
- Buy directly from producers, cutting intermediary costs
- Though strike hard bargain, do not charge suppliers for stocking their
products
- No promotion costs
⩥ Cite features of convenience stores.
Answer: - Closer to where people live
- Open longer
- May be independently owned or a part of franchise
- Store popular brands, similar to supermarkets but smaller
- Tend to be more expensive
TESTS SOLVED QUESTIONS EXPERT
CERTIFIED 100 PERCENT CORRECT
⩥ Give a few examples of major supermarkets.
Answer: Walmart - USA
Woolworths - South Africa
Carrefour - France
T'escortait - British
⩥ Which outlet has the largest share of wine sale?.
Answer: Supermarkets, in USA, UK and France
⩥ What kind of wines can be found at supermarkets?.
Answer: - Large producers
- Well-known and popular regions and varieties
- Style that appeal to a range of customers, who may have little
knowledge
- Local wines in producing countries
- Small amount of wine from artisan producers under the producer's
label - on the understanding that when they sell out, there is no more
available - attractive to consumers with a strong interest in wine
,⩥ Compare the use of well-known brands and private label wines in
supermarkets.
Answer: - Well-known brands: attract customers; do not promote
customer loyalty
- Private labels: promote customer loyalty; need to be available in large
volumes and need to be from large producers
⩥ What is private label wine?.
Answer: - In order that customers cannot easily compare prices,
supermarkets stock wines bottled under labels exclusive to them (even if
they are available elsewhere under different labels)
- Promote customer loyalty
- Need to be available in large volumes, from large producers
⩥ Cite advantages of private label wine for producers.
Answer: - Attractive opportunity to sell large volume
- High level of market exposure, sometimes in more than one country
- No intermediary costs
- Supermarket-employed winemaker may work closely to supervise
production and ensure quality control - help improve quality of other
wines
⩥ Cite disadvantages of private label wine for producers.
,Answer: - Competition to stock in supermarkets means that supermarket
wine buyers have enormous negotiating power, especially when it comes
to price - low profit
- Substantial fees to have wine stocked, and desirable placement
- Cover price promotions
- Contracts with strict requirements regarding quality control, time and
manner of delivery, packaging and labeling - or may be refused or
penalized
- May be delisted if not selling sufficient quantities
⩥ What are deep discounters? Give examples.
Answer: - Share many features of supermarket but sell at lower price
- Offer permanently lower prices, rarely offer price promotions
- E.g. Trader Joe's; Aldi and Lidi (Germany) ; Netto (Danish)
⩥ How do deep discounters achieve lower price points?.
Answer: - Lower profit margin, rely on volume
- Shops are basic: goods stacked on pallets rather than shelves
- Away from prime retail location - lower rent
- Limited product range - more streamlined, easier to maintain
- Many private labels - opportunity for producers
- Rarely stock major brands, work with less well-known producer with
lower overheads, buying up whatever stocks may be available
, ⩥ What kind of wine can be found at deep discounters?.
Answer: - Private labels
- Small-producer wines with low overheads
- Small amount of expensive wines in more affluent areas or before
holidays - attract customers with stronger interest in wine, who may
discover other products they like
⩥ Cite benefits of producer working with deep discounters.
Answer: - Private label-large volume
- Work with less well-known producer with smaller overheads, who
have a surplus of wine to sell
- Buy directly from producers, cutting intermediary costs
- Though strike hard bargain, do not charge suppliers for stocking their
products
- No promotion costs
⩥ Cite features of convenience stores.
Answer: - Closer to where people live
- Open longer
- May be independently owned or a part of franchise
- Store popular brands, similar to supermarkets but smaller
- Tend to be more expensive
