D174 Marketing Management WGU Question and answers
rated A+ 2026
1. Sustainability balancing business needs and social needs over the long term and
doing the right thing.
2. Triple recognition of the need for organizations to improve the state of
Bottom people, the planet, and profit simultaneously if they are to achieve
Line sustainable, long-term growth
an individualized marketing method that utilizes customer information
3. one-to-one to build long-term, personalized, and profitable relationships with
mar-keting each customer
4. relationship driven by the realization that it is far more eflcient and ettective to invest
ori-entation in keeping and cultivating profitable current customers instead of
constantly having to invest in gaining new customers that come with
unknown ROI
5. customer
orien-tation a company objective based on the premise that the firm should
measure itself primarily according to whether it meets its customers'
6. differentiati
needs
on
orientation What clearly distinguishes your products from those of competitors in
the minds of customers.
-Communicating and delivering value in ditterent ways to ditterent
customer groups
7. Market
Orienta-tion business focuses on the market; responds to customer's needs & wants
8. Product
Orienta-tion business focues on the product; develops goods based on what it's good at
doing
9. marketing ethics societal & professional standard of right & fair practices that are expected
of
, marketing managers in their oversight of strategy formulation,
implementation, and control
10. Form Utility created by marketing when raw materials are transformed into a final
product to meet a market need
, D174 Marketing Management
WGU
1 Time created by marketing when a product available when
Utility needed or desired
Ownership Utility created by marketing when a product
2 is exchanged with customer
place created by marketing when product is available at a
utility convenient location
3 14. value proposition the whole bundle of benefits a company promises to deliver to the
customer, not just the benefits of the product itself.
15. Porter's 1.Firm's Infrastructure (accounting, finance, management)
Value Chain 2.Human Resources Management
Model- 3.Product & Technology Development (R&D)
Support 4.Procurement
Activi-ties
1.Inbound logistics (inputs)
16. Porter's
2.Operations (manufacturing and testing)
Value Chain
Model-
Primary Activities 3. Outbound logistics (storage and distribution)
4. Marketing and sales
5. After-sales service
17. Marketing planning
Plan-ning
18. market-
driven
strategic
, 1. marketing plan must goals & objectives
be connected to firm's 5. Develop marketing strategies
business plan 6. Develop implementation plans
2. situational analysis - 7. Provide for contingency planning
SWOT
3. Perform any needed The process at the corporate or strategic business unit (SBU) level of a
market research firm that acts to marshal the various resource and functional areas toward
4. Establish marketing a central purpose around the customer.
19.
rated A+ 2026
1. Sustainability balancing business needs and social needs over the long term and
doing the right thing.
2. Triple recognition of the need for organizations to improve the state of
Bottom people, the planet, and profit simultaneously if they are to achieve
Line sustainable, long-term growth
an individualized marketing method that utilizes customer information
3. one-to-one to build long-term, personalized, and profitable relationships with
mar-keting each customer
4. relationship driven by the realization that it is far more eflcient and ettective to invest
ori-entation in keeping and cultivating profitable current customers instead of
constantly having to invest in gaining new customers that come with
unknown ROI
5. customer
orien-tation a company objective based on the premise that the firm should
measure itself primarily according to whether it meets its customers'
6. differentiati
needs
on
orientation What clearly distinguishes your products from those of competitors in
the minds of customers.
-Communicating and delivering value in ditterent ways to ditterent
customer groups
7. Market
Orienta-tion business focuses on the market; responds to customer's needs & wants
8. Product
Orienta-tion business focues on the product; develops goods based on what it's good at
doing
9. marketing ethics societal & professional standard of right & fair practices that are expected
of
, marketing managers in their oversight of strategy formulation,
implementation, and control
10. Form Utility created by marketing when raw materials are transformed into a final
product to meet a market need
, D174 Marketing Management
WGU
1 Time created by marketing when a product available when
Utility needed or desired
Ownership Utility created by marketing when a product
2 is exchanged with customer
place created by marketing when product is available at a
utility convenient location
3 14. value proposition the whole bundle of benefits a company promises to deliver to the
customer, not just the benefits of the product itself.
15. Porter's 1.Firm's Infrastructure (accounting, finance, management)
Value Chain 2.Human Resources Management
Model- 3.Product & Technology Development (R&D)
Support 4.Procurement
Activi-ties
1.Inbound logistics (inputs)
16. Porter's
2.Operations (manufacturing and testing)
Value Chain
Model-
Primary Activities 3. Outbound logistics (storage and distribution)
4. Marketing and sales
5. After-sales service
17. Marketing planning
Plan-ning
18. market-
driven
strategic
, 1. marketing plan must goals & objectives
be connected to firm's 5. Develop marketing strategies
business plan 6. Develop implementation plans
2. situational analysis - 7. Provide for contingency planning
SWOT
3. Perform any needed The process at the corporate or strategic business unit (SBU) level of a
market research firm that acts to marshal the various resource and functional areas toward
4. Establish marketing a central purpose around the customer.
19.
