MKT 300 ASU EATON 1
COMPREHENSIVE STUDY GUIDE 2026
FULL QUESTIONS AND SOLUTIONS
GRADED A+
◍ Ethical Issues.
Answer: Bait and switch: similar to bait pricing, telling someone a cheap
price and switch it last second. Drawn in under false pretensesPuffery:
Exaggerations with lies that an audience can tell are not true "not an option"
◍ What is Market Orientation.
Answer: Understanding your customers needs by, Gathering market
intelligence by talking to your customers, and then disseminate the
knowledge to your company and then coordinate a response.
◍ What are the Key issues in Developing a Competitive Advantage.
Answer: Creating Customer ValueBuilding Long Term
RelationshipsMaintaining Customer Satisfaction
◍ Budget Approaches.
Answer: -Arbitrary Allocation Method: no system. seemed like a good idea
at the time.-Percentage of Sales Method: set percentage of sales or amount
per system-Competitive Parity Method: match competitor or industry
average spending
◍ What is the Marketing Environment?.
Answer: A set of forces, come uncontrollable and some controllable, that
influence the ability of a business to create value and attract and serve
customers.
◍ Objective and Task Method (Budget Approach).
, Answer: nan
◍ How has the customers values today changed socially?.
Answer: In terms of values customers nowadays value achievement and
success, efficiency and convenience, material comfort, individualism and
freedom, fitness and youthfulness.
◍ Media Scheduling.
Answer: nan
◍ 7Ps.
Answer: nan
◍ How has the customers household structure changed?.
Answer: We now have more delayed marriages, Cohabitation, dual career
families, more divorce, and smaller families
◍ 4Cs.
Answer: - Customer Value- Cost- Convenience- Communication
◍ What has the greatest impact on marketing than any other social change?.
Answer: The changing roles of women, women now comprise 63% of
females in the workplace. Purchasing power from the dual-career families is
rising. Women are also living longer.
◍ What is generic competition?.
Answer: Anything that competes for the same consumer disposable dollars.
◍ Customer Relationship Management (CRM).
Answer: Activities that are used to establish, develop, and maintain
customer sales. Customizing product and service offerings based on data
generated through interactions between the customer and the company
◍ Recency-Frequency-Monetary Analysis (RFM).
Answer: 1. Identifies customers most likely to purchase again 2. Identifies
and ranks "best customers" 3. Identifies most profitable customers
◍ What is Form Competition?.
Answer: A product that serves the same purpose as others, such as
COMPREHENSIVE STUDY GUIDE 2026
FULL QUESTIONS AND SOLUTIONS
GRADED A+
◍ Ethical Issues.
Answer: Bait and switch: similar to bait pricing, telling someone a cheap
price and switch it last second. Drawn in under false pretensesPuffery:
Exaggerations with lies that an audience can tell are not true "not an option"
◍ What is Market Orientation.
Answer: Understanding your customers needs by, Gathering market
intelligence by talking to your customers, and then disseminate the
knowledge to your company and then coordinate a response.
◍ What are the Key issues in Developing a Competitive Advantage.
Answer: Creating Customer ValueBuilding Long Term
RelationshipsMaintaining Customer Satisfaction
◍ Budget Approaches.
Answer: -Arbitrary Allocation Method: no system. seemed like a good idea
at the time.-Percentage of Sales Method: set percentage of sales or amount
per system-Competitive Parity Method: match competitor or industry
average spending
◍ What is the Marketing Environment?.
Answer: A set of forces, come uncontrollable and some controllable, that
influence the ability of a business to create value and attract and serve
customers.
◍ Objective and Task Method (Budget Approach).
, Answer: nan
◍ How has the customers values today changed socially?.
Answer: In terms of values customers nowadays value achievement and
success, efficiency and convenience, material comfort, individualism and
freedom, fitness and youthfulness.
◍ Media Scheduling.
Answer: nan
◍ 7Ps.
Answer: nan
◍ How has the customers household structure changed?.
Answer: We now have more delayed marriages, Cohabitation, dual career
families, more divorce, and smaller families
◍ 4Cs.
Answer: - Customer Value- Cost- Convenience- Communication
◍ What has the greatest impact on marketing than any other social change?.
Answer: The changing roles of women, women now comprise 63% of
females in the workplace. Purchasing power from the dual-career families is
rising. Women are also living longer.
◍ What is generic competition?.
Answer: Anything that competes for the same consumer disposable dollars.
◍ Customer Relationship Management (CRM).
Answer: Activities that are used to establish, develop, and maintain
customer sales. Customizing product and service offerings based on data
generated through interactions between the customer and the company
◍ Recency-Frequency-Monetary Analysis (RFM).
Answer: 1. Identifies customers most likely to purchase again 2. Identifies
and ranks "best customers" 3. Identifies most profitable customers
◍ What is Form Competition?.
Answer: A product that serves the same purpose as others, such as
