MKT 300 ASU EATON 1
CERTIFICATION SCRIPT 2026
QUESTIONS WITH SOLUTIONS
GRADED A+
◍ Business Plan.
Answer: a written document that defines the operational and financial
objectives of a business over a particular time, and defines how the business
plans to accomplish those objectives.
◍ Marketing"s Role.
Answer: Market analysis, monitor results, how objectives will be achieved.
◍ Marketing Plan.
Answer: a document that includes an assessment of the marketing situation,
marketing objectives, marketing strategy, and marketing initiatives
◍ Purpose and Significance of a Marketing Plan.
Answer: A good marketing plan will:• Explain both the present and future
situations of the organization• Specify the outcomes that are expected•
Describe the specific actions that are to take place• Identify the resources
that will be needed• Permit the monitoring of each action and its results
◍ Action - Oriented.
Answer: communicate value, generate interest, persuade customers
◍ Market Knowledge.
Answer: consumer insight, market research, market intelligence, strategic
thinking.
◍ Executive Summary.
Answer: written with senior leadership as primary audience • Goals •
, Recommendation
◍ Company description, purpose, and goals.
Answer: Includes historical information on business and products, and the
company's core competencies and reason for existence
◍ Marketing Situation.
Answer: Contains assessments of:- Customers- Competitors- Product
portfolio- Distribution channels- Marketing environment
◍ Forecasting.
Answer: Anticipated outcome if marketing objectives are met.
◍ Marketing Strategy.
Answer: What actions should be taken to meet objectives. - Target market -
Positioning - Marketing mix
◍ Measurement and Control.
Answer: How to monitor progress toward meeting objectives? - Financial
factors - Nonfinancial factors
◍ A good marketing plan should be:.
Answer: realistic, achievable, and measurable. It should identify the
committed resources and the requirements for carrying out the plan should
be clear.
◍ 5 Step Decision Making Process.
Answer: 1. Need recognition 2. Information Search 3. Evaluate Alternatives
4. Purchase Decision 5. Post purchase Evaluation
◍ Need Recognition.
Answer: occurs when a buyer becomes aware of a difference between a
desired state an actual condition.
◍ Information Search.
Answer: how much information you have, ease of obtaining information,
value you place on information.
◍ Evaluate Alternatives.
CERTIFICATION SCRIPT 2026
QUESTIONS WITH SOLUTIONS
GRADED A+
◍ Business Plan.
Answer: a written document that defines the operational and financial
objectives of a business over a particular time, and defines how the business
plans to accomplish those objectives.
◍ Marketing"s Role.
Answer: Market analysis, monitor results, how objectives will be achieved.
◍ Marketing Plan.
Answer: a document that includes an assessment of the marketing situation,
marketing objectives, marketing strategy, and marketing initiatives
◍ Purpose and Significance of a Marketing Plan.
Answer: A good marketing plan will:• Explain both the present and future
situations of the organization• Specify the outcomes that are expected•
Describe the specific actions that are to take place• Identify the resources
that will be needed• Permit the monitoring of each action and its results
◍ Action - Oriented.
Answer: communicate value, generate interest, persuade customers
◍ Market Knowledge.
Answer: consumer insight, market research, market intelligence, strategic
thinking.
◍ Executive Summary.
Answer: written with senior leadership as primary audience • Goals •
, Recommendation
◍ Company description, purpose, and goals.
Answer: Includes historical information on business and products, and the
company's core competencies and reason for existence
◍ Marketing Situation.
Answer: Contains assessments of:- Customers- Competitors- Product
portfolio- Distribution channels- Marketing environment
◍ Forecasting.
Answer: Anticipated outcome if marketing objectives are met.
◍ Marketing Strategy.
Answer: What actions should be taken to meet objectives. - Target market -
Positioning - Marketing mix
◍ Measurement and Control.
Answer: How to monitor progress toward meeting objectives? - Financial
factors - Nonfinancial factors
◍ A good marketing plan should be:.
Answer: realistic, achievable, and measurable. It should identify the
committed resources and the requirements for carrying out the plan should
be clear.
◍ 5 Step Decision Making Process.
Answer: 1. Need recognition 2. Information Search 3. Evaluate Alternatives
4. Purchase Decision 5. Post purchase Evaluation
◍ Need Recognition.
Answer: occurs when a buyer becomes aware of a difference between a
desired state an actual condition.
◍ Information Search.
Answer: how much information you have, ease of obtaining information,
value you place on information.
◍ Evaluate Alternatives.
