MAR 3231 Exam 1 | Questions with 100%
Correct Answers | Verified | Latest Update
2026/2027 | University of Florida
Save
Practice questions for this set
Learn 1 /7 Study using Learn
one-stop-shop
Choose an answer
1 What would DTC eliminate 2 What is retail?
reducing choices motivates
3 Different distribution flows 4
consumers to buy:
Don't know?
,Terms in this set (101)
What is retail? activities involved in selling goods and
services to consumers
Race to the bottom how can we better serve customers while
making a profit
more competitors lower prices; they all have to compete
with price to make it most appealing to
the consumer
Old school attitude more options and choices are better
reducing choices motivates when consumers want a quick and easy
consumers to buy: choice
when the product is complex (simple
makes it easier to make decisions)
when it's difficult to compare alternatives
when consumers don't have clear
preferences
How can we grow our by appealing to your core customer
business while retaining a core -prioritize based on longterm value
of loyal customers? -not everyone is a core customer
, core customer center of retailing activities
Generational Gaps different ways of acting and shopping
between generations
gen z more likely to pay for experiences than
products
will wait till the last minute to shop
retail philosophy basic principles of retailing
focus on retail strategy
focus on customer needs
Tiffany blue Brand strategy
Distribution channel flow of business that occurs between a
manufacturer and a consumer
Different distribution flows manufacturer>wholesaler>retailer>consu
mer
manufacturer>retailer>consumer
manufacturer>consumer
Direct Manufacturer>consumer DTC
Correct Answers | Verified | Latest Update
2026/2027 | University of Florida
Save
Practice questions for this set
Learn 1 /7 Study using Learn
one-stop-shop
Choose an answer
1 What would DTC eliminate 2 What is retail?
reducing choices motivates
3 Different distribution flows 4
consumers to buy:
Don't know?
,Terms in this set (101)
What is retail? activities involved in selling goods and
services to consumers
Race to the bottom how can we better serve customers while
making a profit
more competitors lower prices; they all have to compete
with price to make it most appealing to
the consumer
Old school attitude more options and choices are better
reducing choices motivates when consumers want a quick and easy
consumers to buy: choice
when the product is complex (simple
makes it easier to make decisions)
when it's difficult to compare alternatives
when consumers don't have clear
preferences
How can we grow our by appealing to your core customer
business while retaining a core -prioritize based on longterm value
of loyal customers? -not everyone is a core customer
, core customer center of retailing activities
Generational Gaps different ways of acting and shopping
between generations
gen z more likely to pay for experiences than
products
will wait till the last minute to shop
retail philosophy basic principles of retailing
focus on retail strategy
focus on customer needs
Tiffany blue Brand strategy
Distribution channel flow of business that occurs between a
manufacturer and a consumer
Different distribution flows manufacturer>wholesaler>retailer>consu
mer
manufacturer>retailer>consumer
manufacturer>consumer
Direct Manufacturer>consumer DTC
