Exam 3 MAR3231 | Questions with 100%
Correct Answers | Verified | Latest Update
2026/2027 | University of Florida
Save
Terms in this set (98)
Information needs to be retailer<>manufacturer
shared between retailer<>consumer
consumer<>manufacturer
what the supplier needs to -estimates of category sales
know from the retailer - inventory turnover rates
-feedback on competitors
-level of customer returns
what the supplier needs to -attitudes toward styles and models
know from the customer -extent of brand loyalty
-willingness to pay a premium for
superior quality
,what retailers need to know -advance notice of new model changes
from the supplier -training materials
-sales forecasts
-justificaitons for price changes
what retailers need to know -why people shop there
from the customer -customers' likes and dislikes
-where else people shop
social media is good to see customer sentiment
what customers need to know -assembly and operating instructions
from the supplier -extent of warranty coverage
-where to send a complaint
what customers need to know -where specific merchandise is stocked in
from the retailer the store
-methods of acceptable payments
-returns and other policies
Retail information system (ris) -anticipates the information needs of
retail managers; ---collects, organizes,
and stores relevant data on a continuous
basis
-directs the flow of information to the
proper decision-makers
, example of retail information target: began to send 14 year old
systems daughter coupons on baby products
based on what she was purchasing> that's
how dad found out she was pregnant
______track what you need from Guest IDs
how you buy
______is a major element of retail Database Management
information systems
Database Management system gathers, integrates, applies, and
stores information in subject related
areas
Database Management is -loyalty program management
used for -customer analysis
-promotion evaluation
-trade area analysis
primary data collected by the firm for a specific
purpose
advantages of primary data -collected for specific purchase
-current
-relevant
-known and controlled source
Correct Answers | Verified | Latest Update
2026/2027 | University of Florida
Save
Terms in this set (98)
Information needs to be retailer<>manufacturer
shared between retailer<>consumer
consumer<>manufacturer
what the supplier needs to -estimates of category sales
know from the retailer - inventory turnover rates
-feedback on competitors
-level of customer returns
what the supplier needs to -attitudes toward styles and models
know from the customer -extent of brand loyalty
-willingness to pay a premium for
superior quality
,what retailers need to know -advance notice of new model changes
from the supplier -training materials
-sales forecasts
-justificaitons for price changes
what retailers need to know -why people shop there
from the customer -customers' likes and dislikes
-where else people shop
social media is good to see customer sentiment
what customers need to know -assembly and operating instructions
from the supplier -extent of warranty coverage
-where to send a complaint
what customers need to know -where specific merchandise is stocked in
from the retailer the store
-methods of acceptable payments
-returns and other policies
Retail information system (ris) -anticipates the information needs of
retail managers; ---collects, organizes,
and stores relevant data on a continuous
basis
-directs the flow of information to the
proper decision-makers
, example of retail information target: began to send 14 year old
systems daughter coupons on baby products
based on what she was purchasing> that's
how dad found out she was pregnant
______track what you need from Guest IDs
how you buy
______is a major element of retail Database Management
information systems
Database Management system gathers, integrates, applies, and
stores information in subject related
areas
Database Management is -loyalty program management
used for -customer analysis
-promotion evaluation
-trade area analysis
primary data collected by the firm for a specific
purpose
advantages of primary data -collected for specific purchase
-current
-relevant
-known and controlled source
