Business Model Canvas | Complete Study Guide, 9 Building Blocks Explained & Exam Review
Draw and label the business model canvas - ANS ✔✔A business model describes the rationale
of how an organization creates, delivers, and captures value
1. Key Partners
2. Key Activities
3. Key Resources
4. Value Proposition
5. Customer Relationships
6. Distribution Channel
7.Customer Segments
8. Cost Structure
9. Revenue Streams
List and briefly describe four of the different types of customer segments - ANS ✔✔1. Mass
Market: focuses on one large group of customers with broadly similar needs and problems.
Often found in consumer electronics sector
2. Niche Market: cater to specific, specialized customer segments. these are found in supplier-
buyer relationships
3. Segmented: distinguish between market segments with slightly different needs and problems
4. Diversified: it serves two unrelated customer segments with very different needs and
problems
, List an briefly describe five of the elements of a Value Proposition listen in the business model
canvas reading - ANS ✔✔Value Propositions describe the bundle of products and services that
create value for a specific customer segment
1. Newness: satisfy an entirely new set of needs that customers previously didn't perceive
because there was no similar offering. Technology related
2. Performance: the way of improving a product or service performance
3. Customization: tailoring products and services to the specific needs of individual customers or
customer segments that create value. ex. Mass customization and customer co-creation
4. Brand/Status: finding value in the simple act of using and displaying a specific brand. ex
wearing a Rolex watch to signify wealth
5. Price: offering similar value at a lower price in order to satisfy the needs of price-sensitive
customer segments
List and describe the 5 channel phases - ANS ✔✔Channels describe how a company
communicates with and reaches its customer segments to deliver a value proposition
1. Awareness: how do we raise awareness about our company's products and services?
2. Evaluation: how do we help customers evaluate our organization's value proposition?
3. Purchase: how do we allow customers to purchase specific products and services?
4. Delivery: how do we deliver a value proposition to customers?
Draw and label the business model canvas - ANS ✔✔A business model describes the rationale
of how an organization creates, delivers, and captures value
1. Key Partners
2. Key Activities
3. Key Resources
4. Value Proposition
5. Customer Relationships
6. Distribution Channel
7.Customer Segments
8. Cost Structure
9. Revenue Streams
List and briefly describe four of the different types of customer segments - ANS ✔✔1. Mass
Market: focuses on one large group of customers with broadly similar needs and problems.
Often found in consumer electronics sector
2. Niche Market: cater to specific, specialized customer segments. these are found in supplier-
buyer relationships
3. Segmented: distinguish between market segments with slightly different needs and problems
4. Diversified: it serves two unrelated customer segments with very different needs and
problems
, List an briefly describe five of the elements of a Value Proposition listen in the business model
canvas reading - ANS ✔✔Value Propositions describe the bundle of products and services that
create value for a specific customer segment
1. Newness: satisfy an entirely new set of needs that customers previously didn't perceive
because there was no similar offering. Technology related
2. Performance: the way of improving a product or service performance
3. Customization: tailoring products and services to the specific needs of individual customers or
customer segments that create value. ex. Mass customization and customer co-creation
4. Brand/Status: finding value in the simple act of using and displaying a specific brand. ex
wearing a Rolex watch to signify wealth
5. Price: offering similar value at a lower price in order to satisfy the needs of price-sensitive
customer segments
List and describe the 5 channel phases - ANS ✔✔Channels describe how a company
communicates with and reaches its customer segments to deliver a value proposition
1. Awareness: how do we raise awareness about our company's products and services?
2. Evaluation: how do we help customers evaluate our organization's value proposition?
3. Purchase: how do we allow customers to purchase specific products and services?
4. Delivery: how do we deliver a value proposition to customers?
