The Business Model Canvas | Complete Study Guide, 9 Building Blocks & Exam Review

The Business Model Canvas | Complete Study Guide, 9 Building Blocks & Exam
Review


What are the 9 building blocks of the business model canvas? - ANS ✔✔1. Customer segments

2. Value Proposition

3. Channels

4. Customer Relationships

5. Revenue

6. Key Resources

7. Key Activities

8. Key Partnerships

9. Cost Structure



*Customer Segments* - ANS ✔✔The different groups of people or organizations the enterprise
aims to reach and serve



Customer Segment Type:

Mass Market - ANS ✔✔One large group of customers with broadly similar needs and problems



ex) consumer electronics



Customer Segment Type:

Niche Market - ANS ✔✔Specific, specialized customer segments



ex) supplier-buyer relationships like car part manufacturers

, Customer Segment Type:

Segmented - ANS ✔✔Groups with slightly different varying needs and problems



ex) Metal manufacturer with different customer segments as the watch industry, medical, and
industrial automation



Customer Segment Type:

Diversified - ANS ✔✔Serves two unrelated customer segments with very different needs and
problems



ex) Amazon as a mass market and as a cloud computing service



Customer Segment Type:

Multi-sided platforms or Multi-sided markets - ANS ✔✔An organization serving two or more
independent customer segments



ex) credit card company



*Value Propositions* - ANS ✔✔Describes the bundle of products and services that create value
for a specific customer segment



What are 5 things that can contribute to value proposition and creation? - ANS ✔✔1. Newness

2. Performance

3. Customization

4. Price

5. Brand Status