Chapter 3: Business Model Canvas (BMC) | Study Guide, Key Concepts & Exam
Review
Value Proposition - ✔✔explain the value that you are creating for the different customer
segments by producing your product/service. explain why the customers need and want this
product/service
customer segments - ✔✔focuses on the customers to whom the startup/company hopes to
sell their products/services. describes the individuals/businesses that the startup/company will
be creating value for
Customer Relationship - ✔✔identify the approach you intend to adopt to attract and retain
your customers, and explain how it fits with customers' expectations
channels - ✔✔how you plan to deliver value to different customer segments
revenue - ✔✔describes how customers are likely to pay for all the value you are creating
key activites - ✔✔the important activities that you must perform to create and deliver value to
your customers
key resources - ✔✔the valuable resources that you need in order to perform your key activities
and venture's operations
key partners - ✔✔the partners you need to perform the activities needed to create value
Cost Structure - ✔✔highlights the significant costs that you would incur to create value
Review
Value Proposition - ✔✔explain the value that you are creating for the different customer
segments by producing your product/service. explain why the customers need and want this
product/service
customer segments - ✔✔focuses on the customers to whom the startup/company hopes to
sell their products/services. describes the individuals/businesses that the startup/company will
be creating value for
Customer Relationship - ✔✔identify the approach you intend to adopt to attract and retain
your customers, and explain how it fits with customers' expectations
channels - ✔✔how you plan to deliver value to different customer segments
revenue - ✔✔describes how customers are likely to pay for all the value you are creating
key activites - ✔✔the important activities that you must perform to create and deliver value to
your customers
key resources - ✔✔the valuable resources that you need in order to perform your key activities
and venture's operations
key partners - ✔✔the partners you need to perform the activities needed to create value
Cost Structure - ✔✔highlights the significant costs that you would incur to create value
