Business Model Canvas Overview | Simple Study Guide, 9 Key Components &
Exam Review
Understanding Business Models
Basic Elements of Business Models
The Business Model Canvas approach focuses on understanding the fundamental
elements of a business model applicable in traditional business settings.
A business model describes how a company creates value for customers and generates
revenue.
Business model and business plan are not interchangeable terms.
Most businesses today have complex hybrid business models.
Traditional business models extended onto the web can work well in both physical and
online spaces.
Business Model Characteristics
Amazon is not a pure ecommerce model.
Internet marketers do not need to choose a single, specific revenue model when
creating their business model.
Business models in the B2C space are not entirely different from those in the B2B space.
Merchant model does not deliver ads to customer segments.
Etsy is an example of the platform model.
Types of Business Models
Multisided platforms are not limited to two sides.
Infomediaries are not only present in the B2C marketspace.
GoFundMe is an example of a fundraising model.
The pipe model describes most major manufacturers of consumer goods.
Wikipedia's model is an example of the platform model.
Value Proposition and Business Model Canvas
Exam Review
Understanding Business Models
Basic Elements of Business Models
The Business Model Canvas approach focuses on understanding the fundamental
elements of a business model applicable in traditional business settings.
A business model describes how a company creates value for customers and generates
revenue.
Business model and business plan are not interchangeable terms.
Most businesses today have complex hybrid business models.
Traditional business models extended onto the web can work well in both physical and
online spaces.
Business Model Characteristics
Amazon is not a pure ecommerce model.
Internet marketers do not need to choose a single, specific revenue model when
creating their business model.
Business models in the B2C space are not entirely different from those in the B2B space.
Merchant model does not deliver ads to customer segments.
Etsy is an example of the platform model.
Types of Business Models
Multisided platforms are not limited to two sides.
Infomediaries are not only present in the B2C marketspace.
GoFundMe is an example of a fundraising model.
The pipe model describes most major manufacturers of consumer goods.
Wikipedia's model is an example of the platform model.
Value Proposition and Business Model Canvas
