Module 2: Business Model Canvas | Study Guide, Examples, Key Concepts & Exam
Review
BMC developed by - ANS ✔✔Alexander Osterwalder
Provides a holistic view of the business as a whole and is especially useful in running a
comparative analysis on the impact of an increase in investment may have on any of the
contributing factors. - ANS ✔✔Business Model Canvas
Simply a plan describing how a business intends to make money. It explains who your customer
base is and how you deliver value to them and the related details of financing. - ANS
✔✔Business Model
____________ is either a one-size-fits-all model, common in the industry or it is a random
amalgamation of systems and processes, created at the spur of the moment to further the main
goal; sell the product or service. - ANS ✔✔Business Model
Why you need business model canvas - ANS ✔✔Devoid of unnecessary details
Easier to refer to and understand
Easily shared with employees and Stakeholders
Can be used by large corporations as well as startups with just a few employees.
Clarifies how different aspects of the business are related to each other.
Guide a brainstorming session on defining your business model effectively.
3 advantages of BMC - ANS ✔✔Focus
Speed and Agility
Common Language
, T/F
With a one-page business model canvas acting as the strategic undergirding for your roadmap,
you'll always be able to quickly spot any items or plans that need updating whenever priorities
change or new realities demand that you adjust your approach. - ANS ✔✔T
T/F
The last thing that an entrepreneur was 'expected' to do was to create a business plan outlining
the key opportunities, activities and strategies, as well as initial financial projections for the
business. I - ANS ✔✔F
9 Block or Components of the BMC - ANS ✔✔Key Partnerships
Key Resources
Key Activities
Values Proposition
Customer Market Segment
Customer Relationships
Channels
Cost Structure
Revenue Streams
These are the groups of people or companies that you are trying to target and sell your product
or service to. - ANS ✔✔Customer Segment
Types of Market Segment - ANS ✔✔Niche
Mass
Segmented
Diversified
Multi-sided
Review
BMC developed by - ANS ✔✔Alexander Osterwalder
Provides a holistic view of the business as a whole and is especially useful in running a
comparative analysis on the impact of an increase in investment may have on any of the
contributing factors. - ANS ✔✔Business Model Canvas
Simply a plan describing how a business intends to make money. It explains who your customer
base is and how you deliver value to them and the related details of financing. - ANS
✔✔Business Model
____________ is either a one-size-fits-all model, common in the industry or it is a random
amalgamation of systems and processes, created at the spur of the moment to further the main
goal; sell the product or service. - ANS ✔✔Business Model
Why you need business model canvas - ANS ✔✔Devoid of unnecessary details
Easier to refer to and understand
Easily shared with employees and Stakeholders
Can be used by large corporations as well as startups with just a few employees.
Clarifies how different aspects of the business are related to each other.
Guide a brainstorming session on defining your business model effectively.
3 advantages of BMC - ANS ✔✔Focus
Speed and Agility
Common Language
, T/F
With a one-page business model canvas acting as the strategic undergirding for your roadmap,
you'll always be able to quickly spot any items or plans that need updating whenever priorities
change or new realities demand that you adjust your approach. - ANS ✔✔T
T/F
The last thing that an entrepreneur was 'expected' to do was to create a business plan outlining
the key opportunities, activities and strategies, as well as initial financial projections for the
business. I - ANS ✔✔F
9 Block or Components of the BMC - ANS ✔✔Key Partnerships
Key Resources
Key Activities
Values Proposition
Customer Market Segment
Customer Relationships
Channels
Cost Structure
Revenue Streams
These are the groups of people or companies that you are trying to target and sell your product
or service to. - ANS ✔✔Customer Segment
Types of Market Segment - ANS ✔✔Niche
Mass
Segmented
Diversified
Multi-sided
