GOOGLE SEARCH ADS EXAM 2026 TEST
BANK COMPLETE DIGITAL MARKETING
REVIEW FRAMEWORK
◉ Michael built a high-quality ad with an excellent keyword list. He's
disappointed the ad isn't being shown as much as he'd like. What's a
likely reason for his ad not being frequently displayed?
Users may be misspelling his keywords.
He hasn't supplied a link for the ad.
He has too much information listed in his ad extensions.
His bid for the ad is too low.
Answer: His bid for the ad is too low.
◉ Jennifer's company wants to increase online sales of a featured
product by connecting with users who are actively researching
similar products. What benefit would a Google Search campaign
provide Jennifer?
She can instantly have a social media presence with ads.
Her materials will display at the top in organic search results.
,Her ads are likely to appear when a user is visiting a competitor's
website.
Her ads may appear when a user is likely to be interested in her
product.
Answer: Her ads may appear when a user is likely to be interested in
her product.
◉ With Similar Audiences, which Google product is included when
finding new people with similar profiles?
Gmail
Messages
Google Drive
YouTube
Answer: YouTube
◉ Marco owns a company that installs smart-home accessories. His
employees recently completed specialized training on installing
specific units for garage doors. He wants to capitalize on his
employees' new skills. How could a Google Search campaign benefit
his business?
His ads will be displayed on related industry websites.
His website will appear higher in organic ranking.
,His ads will be shown at random, thereby generating new cold leads.
His ad may appear when people research similar installation
options.
Answer: His ad may appear when people research similar
installation options.
◉ In-market audiences allow the opportunity to specifically identify
what kind of user?
Someone who writes content about a topic
Someone who has an interest in a topic
Someone who has a passion for a topic
Someone who is in the mindset to buy
Answer: Someone who is in the mindset to buy
◉ You're trying to improve an ad's perceived quality so it performs
better during an ad auction. What change would have the least-
positive impact to an ad's quality?
Creating ads likely to get clicks.
Having a clear and simple landing page.
Creating ads that pertain to the keywords.
Raising the bid amount.
, Answer: Raising the bid amount.
◉ Sam's new to Google Search Ads and worries he may not have the
skills or time to run a successful ad campaign. Which two Dynamic
Search Ads features will be of help to Sam? (Choose two.) Select All
Correct Responses
Dynamic Search Ads don't have to undergo the bidding process.
Dynamic Search Ads require no initial user configuration.
The user interface for Dynamic Search Ads excludes all manual
controls.
Machine learning helps automatically find new keywords.
Destination URLs are automatically kept up-to-date.
Answer: Machine learning helps automatically find new keywords.
Destination URLs are automatically kept up-to-date.
◉ When creating an ad, how does Greg know what it will look like to
his potential customers?
Google provides examples of desktop ads using the keywords
selected in the campaign to create a generic preview.
Greg can see previews of all his ads by logging into his Google My
Business account and choosing the Preview tab.
BANK COMPLETE DIGITAL MARKETING
REVIEW FRAMEWORK
◉ Michael built a high-quality ad with an excellent keyword list. He's
disappointed the ad isn't being shown as much as he'd like. What's a
likely reason for his ad not being frequently displayed?
Users may be misspelling his keywords.
He hasn't supplied a link for the ad.
He has too much information listed in his ad extensions.
His bid for the ad is too low.
Answer: His bid for the ad is too low.
◉ Jennifer's company wants to increase online sales of a featured
product by connecting with users who are actively researching
similar products. What benefit would a Google Search campaign
provide Jennifer?
She can instantly have a social media presence with ads.
Her materials will display at the top in organic search results.
,Her ads are likely to appear when a user is visiting a competitor's
website.
Her ads may appear when a user is likely to be interested in her
product.
Answer: Her ads may appear when a user is likely to be interested in
her product.
◉ With Similar Audiences, which Google product is included when
finding new people with similar profiles?
Gmail
Messages
Google Drive
YouTube
Answer: YouTube
◉ Marco owns a company that installs smart-home accessories. His
employees recently completed specialized training on installing
specific units for garage doors. He wants to capitalize on his
employees' new skills. How could a Google Search campaign benefit
his business?
His ads will be displayed on related industry websites.
His website will appear higher in organic ranking.
,His ads will be shown at random, thereby generating new cold leads.
His ad may appear when people research similar installation
options.
Answer: His ad may appear when people research similar
installation options.
◉ In-market audiences allow the opportunity to specifically identify
what kind of user?
Someone who writes content about a topic
Someone who has an interest in a topic
Someone who has a passion for a topic
Someone who is in the mindset to buy
Answer: Someone who is in the mindset to buy
◉ You're trying to improve an ad's perceived quality so it performs
better during an ad auction. What change would have the least-
positive impact to an ad's quality?
Creating ads likely to get clicks.
Having a clear and simple landing page.
Creating ads that pertain to the keywords.
Raising the bid amount.
, Answer: Raising the bid amount.
◉ Sam's new to Google Search Ads and worries he may not have the
skills or time to run a successful ad campaign. Which two Dynamic
Search Ads features will be of help to Sam? (Choose two.) Select All
Correct Responses
Dynamic Search Ads don't have to undergo the bidding process.
Dynamic Search Ads require no initial user configuration.
The user interface for Dynamic Search Ads excludes all manual
controls.
Machine learning helps automatically find new keywords.
Destination URLs are automatically kept up-to-date.
Answer: Machine learning helps automatically find new keywords.
Destination URLs are automatically kept up-to-date.
◉ When creating an ad, how does Greg know what it will look like to
his potential customers?
Google provides examples of desktop ads using the keywords
selected in the campaign to create a generic preview.
Greg can see previews of all his ads by logging into his Google My
Business account and choosing the Preview tab.
