GOOGLE SEARCH ADS EXAM 2026 STUDY
GUIDE QUESTION SET PPC ADVERTISING
INSIGHT MATERIAL
◉ Why should campaigns with different marketing objectives be
separated into different Performance Planner plans?
To avoid any potential keyword duplicates between different
marketing objectives
So that seasonal trends can be better identified for each individual
marketing objective
To prevent campaigns from becoming "Limited by Budget"
So that spend is not reallocated between two different marketing
objectives
Answer: So that spend is not reallocated between two different
marketing objectives
◉ Karen's washing machine broke, so she's conducting a search on
Google to find a new one. She sees a number of Google Search Ads
for washing machines in the results. Which of the following make up
some of the parameters that the Google Search Ads auction uses to
determine what ads Karen sees? (Choose two.) Select All Correct
Responses
,Advertiser campaign count
Size of ad group
Campaign type
Ad relevance
Advertiser bid
Answer: Ad relevance
Advertiser bid
◉ Peggy owns a house cleaning service. She built a booking website
and is ready to promote her services online. She wants her ads to
reach people actively looking for businesses similar to hers. Which
Google Ads campaign should Peggy use to make sure potential
customers consider her services and take action by booking house
cleanings?
Video
Shopping
Display
Search
Answer: Search
,◉ Leo is in charge of advertising for the clothing lines of a large
manufacturer. He uses his Google Ads Recommendations page to
help him evaluate his Search Ads campaigns. Which feature makes
the optimization recommendations valuable for Leo?
The recommendations provide general insight from Google.
The recommendations are created by higher-level account
executives.
The recommendations only apply to select keywords.
The recommendations are tailored to the specific account.
Answer: The recommendations are tailored to the specific account.
◉ With Dynamic Search Ads, what does the advertiser provide?
A list of search terms
A machine-learning algorithm
A headline
A list of web pages
Answer: A list of web pages
◉ As a digital strategist, Jared wants to add something extra to his
ads to give users more incentive to click and convert. He's
considering using the two optional field paths in the URL component
, of the ad, but needs to be certain his messaging will fit. How many
total characters can he use in each of these optional paths?
Unlimited number of characters in each
Up to 10 characters in each
Up to 10 characters in one and 5 in another, for a total of 15
Up to 15 characters in each
Answer: Up to 15 characters in each
◉ Why should your business use Performance Planner?
It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It helps businesses determine a go-to-market strategy.
It makes recommendations that are validated using machine
learning.
Answer: It makes recommendations that are validated using
machine learning.
◉ How can ad extensions contribute to increasing user engagement?
With attractive images and videos.
GUIDE QUESTION SET PPC ADVERTISING
INSIGHT MATERIAL
◉ Why should campaigns with different marketing objectives be
separated into different Performance Planner plans?
To avoid any potential keyword duplicates between different
marketing objectives
So that seasonal trends can be better identified for each individual
marketing objective
To prevent campaigns from becoming "Limited by Budget"
So that spend is not reallocated between two different marketing
objectives
Answer: So that spend is not reallocated between two different
marketing objectives
◉ Karen's washing machine broke, so she's conducting a search on
Google to find a new one. She sees a number of Google Search Ads
for washing machines in the results. Which of the following make up
some of the parameters that the Google Search Ads auction uses to
determine what ads Karen sees? (Choose two.) Select All Correct
Responses
,Advertiser campaign count
Size of ad group
Campaign type
Ad relevance
Advertiser bid
Answer: Ad relevance
Advertiser bid
◉ Peggy owns a house cleaning service. She built a booking website
and is ready to promote her services online. She wants her ads to
reach people actively looking for businesses similar to hers. Which
Google Ads campaign should Peggy use to make sure potential
customers consider her services and take action by booking house
cleanings?
Video
Shopping
Display
Search
Answer: Search
,◉ Leo is in charge of advertising for the clothing lines of a large
manufacturer. He uses his Google Ads Recommendations page to
help him evaluate his Search Ads campaigns. Which feature makes
the optimization recommendations valuable for Leo?
The recommendations provide general insight from Google.
The recommendations are created by higher-level account
executives.
The recommendations only apply to select keywords.
The recommendations are tailored to the specific account.
Answer: The recommendations are tailored to the specific account.
◉ With Dynamic Search Ads, what does the advertiser provide?
A list of search terms
A machine-learning algorithm
A headline
A list of web pages
Answer: A list of web pages
◉ As a digital strategist, Jared wants to add something extra to his
ads to give users more incentive to click and convert. He's
considering using the two optional field paths in the URL component
, of the ad, but needs to be certain his messaging will fit. How many
total characters can he use in each of these optional paths?
Unlimited number of characters in each
Up to 10 characters in each
Up to 10 characters in one and 5 in another, for a total of 15
Up to 15 characters in each
Answer: Up to 15 characters in each
◉ Why should your business use Performance Planner?
It validates budgets against other vendors in the same market.
It is the only ad budgeting software on the market.
It helps businesses determine a go-to-market strategy.
It makes recommendations that are validated using machine
learning.
Answer: It makes recommendations that are validated using
machine learning.
◉ How can ad extensions contribute to increasing user engagement?
With attractive images and videos.
