GOOGLE SEARCH ADS EXAM 2026
CERTIFICATION ASSESSMENT BLUEPRINT
VERIFIED SYSTEM
◉ Bob's electronics company has quite a buzz around a new
television they're launching, called UltraView1000. This television is
equipped with an accessibility feature that lets voice commands it.
Bob decides to use broad match modifier in his Search Ads campaign
with the keywords "television," "accessible," and "voice." Which
benefit does broad match modifier give Bob's Search Ads campaign?
Bob's ad will appear if search terms contain at least one of the
keywords or variations of those terms.
Bob's ad will appear if search terms contain at least one of the
keywords and words right before or after them.
Bob's ad will appear if the search terms contain all three of the exact
keywords.
Bob's ad will appear if search terms contain at least all three of the
keywords or variations of those terms.
Answer: Bob's ad will appear if search terms contain at least all
three of the keywords or variations of those terms.
◉ What does adding callout extensions to your Google Search ads
enable you to do?
,Direct users to specific pages of your website.
Extend ads with a phone number, allowing mobile users to directly
call your business.
Gives you the option of driving traffic to your website or to the app
store from a single text ad.
Highlight information about value-adding attributes of your
business, products, or services.
Answer: Highlight information about value-adding attributes of your
business, products, or services.
◉ While managing a successful Google Ads campaign, why would
you choose automated bidding instead of manual bidding?
Because users intent and their likelihood to complete valuable
actions for your business hardly vary based on location, time, or
device
Because cross-referencing data with context to establish intent and
set the appropriate bid is a more simple, direct task
Because bid automation is a standard capability in the market that
allows a lesser degree of precision, based on the conversion
opportunity of each auction
Because given the dynamic nature of Google's auctions, the
appropriate bid can often be a moving target that is challenging to
reach at scale when using manual bidding
,Answer: Because given the dynamic nature of Google's auctions, the
appropriate bid can often be a moving target that is challenging to
reach at scale when using manual bidding
◉ What's an example of an effective callout extension?
Send us a text for more information
Learn more about us
Contact our team
Free returns
Answer: Free returns
◉ Google Ads reviews saved text ads to ensure they meet advertising
policies before being shown to users. What criteria are reviewed by
Google Ads?
Goals and analytics.
Length and extensions.
Loading and site speed.
Content and formatting.
Answer: Content and formatting.
, ◉ Your Google Search Ads optimization score is calculated by an
algorithm that looks across key aspects of your accounts. This score
is used to help give you recommendations on how to optimize your
Search Ads campaigns. What are two of the data sources that are
used to calculate optimization recommendations? (Choose two.)
Select All Correct Responses
Company sales figures
Account executives
User generated scenarios
Industry data
Account settings
Answer: Industry data
Account settings
◉ What are two ways Dynamic Search Ads brings value to an
advertising campaign? (Choose two.) Select All Correct Responses
t promotes advertising on social media platforms.
It allows for greater control over keywords.
It reduces the needed advertising budget.
It creates new ads automatically.
It finds traffic an advertiser might miss.
CERTIFICATION ASSESSMENT BLUEPRINT
VERIFIED SYSTEM
◉ Bob's electronics company has quite a buzz around a new
television they're launching, called UltraView1000. This television is
equipped with an accessibility feature that lets voice commands it.
Bob decides to use broad match modifier in his Search Ads campaign
with the keywords "television," "accessible," and "voice." Which
benefit does broad match modifier give Bob's Search Ads campaign?
Bob's ad will appear if search terms contain at least one of the
keywords or variations of those terms.
Bob's ad will appear if search terms contain at least one of the
keywords and words right before or after them.
Bob's ad will appear if the search terms contain all three of the exact
keywords.
Bob's ad will appear if search terms contain at least all three of the
keywords or variations of those terms.
Answer: Bob's ad will appear if search terms contain at least all
three of the keywords or variations of those terms.
◉ What does adding callout extensions to your Google Search ads
enable you to do?
,Direct users to specific pages of your website.
Extend ads with a phone number, allowing mobile users to directly
call your business.
Gives you the option of driving traffic to your website or to the app
store from a single text ad.
Highlight information about value-adding attributes of your
business, products, or services.
Answer: Highlight information about value-adding attributes of your
business, products, or services.
◉ While managing a successful Google Ads campaign, why would
you choose automated bidding instead of manual bidding?
Because users intent and their likelihood to complete valuable
actions for your business hardly vary based on location, time, or
device
Because cross-referencing data with context to establish intent and
set the appropriate bid is a more simple, direct task
Because bid automation is a standard capability in the market that
allows a lesser degree of precision, based on the conversion
opportunity of each auction
Because given the dynamic nature of Google's auctions, the
appropriate bid can often be a moving target that is challenging to
reach at scale when using manual bidding
,Answer: Because given the dynamic nature of Google's auctions, the
appropriate bid can often be a moving target that is challenging to
reach at scale when using manual bidding
◉ What's an example of an effective callout extension?
Send us a text for more information
Learn more about us
Contact our team
Free returns
Answer: Free returns
◉ Google Ads reviews saved text ads to ensure they meet advertising
policies before being shown to users. What criteria are reviewed by
Google Ads?
Goals and analytics.
Length and extensions.
Loading and site speed.
Content and formatting.
Answer: Content and formatting.
, ◉ Your Google Search Ads optimization score is calculated by an
algorithm that looks across key aspects of your accounts. This score
is used to help give you recommendations on how to optimize your
Search Ads campaigns. What are two of the data sources that are
used to calculate optimization recommendations? (Choose two.)
Select All Correct Responses
Company sales figures
Account executives
User generated scenarios
Industry data
Account settings
Answer: Industry data
Account settings
◉ What are two ways Dynamic Search Ads brings value to an
advertising campaign? (Choose two.) Select All Correct Responses
t promotes advertising on social media platforms.
It allows for greater control over keywords.
It reduces the needed advertising budget.
It creates new ads automatically.
It finds traffic an advertiser might miss.
