WGU D098 Study Test Quizzes Latest 2026 With
Answers
Components of on page SEO
SERP
Keywords
Content
Internal Links
Navigational Achor text
user search intent
Knowledge to transactional( "Cheap ice cream maker")
Where SEO/ keywords need to appear
think Bookstr article writing
title
url
h1
image alt
SERP Features
On-Page Optimization Metrics
-keyword rankings
-search traffic (views, unique visitors)
,-click depth
On-page optimization is improved through effective, high-quality keywords, strong HTML code,
good content, and a well-structured website.
meta description
Text that provides search engines a summary of what the page is about
On-page optimization ranking factors ______ over time as search engines update their
_______
change
tags
A company that sells antiaging skincare products wants to use on-page optimization to
improve search engine result ratings.
What is an appropriate on-page optimization technique for the company to use?
1. place keywords in the header and meta description
2. Add HTML tags to mark headers and sections
3. adding alt tags to images on the website
What is the primary reason the search engine determines that Jaunty Coffee Co. is more
relevant to Alice's search in Silver Spring than it is in Dayton?
The search engine algorithm
,Algorithms provide search results that are most relevant to a user's query. Because Jaunty Coffee
Co. would be irrelevant in Dayton, it does not appear in its search results.
A digital marketer is using on-page optimization to build website credibility and authority.
What are the components of this on-page optimization?
keywords, internal links, and content
Informational (search query)
Searching for details about a specific product or service- KNOW
Navigational (search query)
Searching for a specific website or web page- GO
A customer wants to purchase a specific cappuccino machine. The customer searches for
Smartistry cappuccino machines. The brand name Smartistry will take the user to that specific
website.
Search volume
The number of searches for a certain keyword or phrase during a given time period
Keyword frequency
The number of times a keyword or phrase appears on a web page or piece of content
Relevancy
The measure of how useful searchers find search results
proximity
, The similarity and closeness of relevant terms in keyword searches
Which factors influence types of keywords that a marketer should target?
competition and search volume
How can a digital marketer develop and conduct keyword search strategies?
The process for identifying keywords being used and understanding user intent is accomplished
by using research tools, categorizing keywords into topics, and brainstorming keywords from a
consumer's perspective.
A shoe company wants to ensure that their web page ranks high in SERPs for a given
keyword phrase.
How should the company use keywords to achieve this goal?
use keywords relevant to the theme of the page
Having a keyword density of no more than _____ percent for on-page optimization, as well
as including ______ links for off-page optimization are both important parts of SEO.
3
inbound
How can a marketer use HTML tags to improve on-page optimization?
Use keywords in the header and title tags & Use <strong> to bold keywords at least once.
What are the main elements that can be seen on a search engine results page (SERPs)?
paid results, search query, organic results
What can affect the organic results of the search engine results page (SERP)?
Answers
Components of on page SEO
SERP
Keywords
Content
Internal Links
Navigational Achor text
user search intent
Knowledge to transactional( "Cheap ice cream maker")
Where SEO/ keywords need to appear
think Bookstr article writing
title
url
h1
image alt
SERP Features
On-Page Optimization Metrics
-keyword rankings
-search traffic (views, unique visitors)
,-click depth
On-page optimization is improved through effective, high-quality keywords, strong HTML code,
good content, and a well-structured website.
meta description
Text that provides search engines a summary of what the page is about
On-page optimization ranking factors ______ over time as search engines update their
_______
change
tags
A company that sells antiaging skincare products wants to use on-page optimization to
improve search engine result ratings.
What is an appropriate on-page optimization technique for the company to use?
1. place keywords in the header and meta description
2. Add HTML tags to mark headers and sections
3. adding alt tags to images on the website
What is the primary reason the search engine determines that Jaunty Coffee Co. is more
relevant to Alice's search in Silver Spring than it is in Dayton?
The search engine algorithm
,Algorithms provide search results that are most relevant to a user's query. Because Jaunty Coffee
Co. would be irrelevant in Dayton, it does not appear in its search results.
A digital marketer is using on-page optimization to build website credibility and authority.
What are the components of this on-page optimization?
keywords, internal links, and content
Informational (search query)
Searching for details about a specific product or service- KNOW
Navigational (search query)
Searching for a specific website or web page- GO
A customer wants to purchase a specific cappuccino machine. The customer searches for
Smartistry cappuccino machines. The brand name Smartistry will take the user to that specific
website.
Search volume
The number of searches for a certain keyword or phrase during a given time period
Keyword frequency
The number of times a keyword or phrase appears on a web page or piece of content
Relevancy
The measure of how useful searchers find search results
proximity
, The similarity and closeness of relevant terms in keyword searches
Which factors influence types of keywords that a marketer should target?
competition and search volume
How can a digital marketer develop and conduct keyword search strategies?
The process for identifying keywords being used and understanding user intent is accomplished
by using research tools, categorizing keywords into topics, and brainstorming keywords from a
consumer's perspective.
A shoe company wants to ensure that their web page ranks high in SERPs for a given
keyword phrase.
How should the company use keywords to achieve this goal?
use keywords relevant to the theme of the page
Having a keyword density of no more than _____ percent for on-page optimization, as well
as including ______ links for off-page optimization are both important parts of SEO.
3
inbound
How can a marketer use HTML tags to improve on-page optimization?
Use keywords in the header and title tags & Use <strong> to bold keywords at least once.
What are the main elements that can be seen on a search engine results page (SERPs)?
paid results, search query, organic results
What can affect the organic results of the search engine results page (SERP)?
