CIS 105 STUDY EXAM GUIDE QUESTIONS AND ANSWERS
SURE A+
✔✔online company social media emphasize - ✔✔representation, respect, responsibility
✔✔sock puppeting - ✔✔a practice where a company executive or other biased source
poses as someone else to plug a product in social media
✔✔Astrosurfing - ✔✔creating a movement controlled by a large organization or group
designed to look like a citizen-founded, grassroots campaign
✔✔social graph - ✔✔a map of all relevant links or connections for one member of a
social network
✔✔• Facebook's key resources for competitive advantage - ✔✔network effects and
switching costs
✔✔word of mouth - ✔✔most persuasive (and valuable) form of marketing
✔✔Google the most valuable media company by - ✔✔The firm's market capitalization
(market cap), the value of the firm calculated by multiplying its share price by the
number of shares,
✔✔Search Engine Optimization (SEO) - ✔✔Combines art along with science to
determine how to make URLs more attractive to search engines resulting in higher
search engine ranking
✔✔HTML (Hypertext Markup Language) - ✔✔the written code that creates Web pages
and links; a language all computers can read
✔✔factors driving online ad growth trends - ✔✔(1) increased user time online, (2)
improved measurement and accountability, and (3) targeting
✔✔Geotargeting - ✔✔Identifying a user's physical location (sometimes called
geolocation) for the purpose of delivering tailored ads or other content.
✔✔IP address - ✔✔A number that uniquely identifies each computer or device
connected to the Internet.
✔✔keyword stuffing - ✔✔Packing a Web site with unrelated keywords to attract higher-
value contextual ads
✔✔Business Intelligence (BI) - ✔✔A term combining aspects of reporting, data
exploration and ad hoc queries, and sophisticated data modeling and analysis.
, ✔✔phrase analytics - ✔✔a term describing the extensive use of data, statistical and
quantitative analysis, explanatory and predictive models, and fact-based management
to drive decisions and actions
✔✔what lies at the center of competitive advantage - ✔✔data leverage
✔✔When does data become information? - ✔✔Data becomes information when it's
presented in a context so that it can answer a question or support decision making
✔✔Database - ✔✔a collection of organized data that allows access, retrieval, and use
of data
✔✔Structured Query Language (SQL) - ✔✔A language used to create and manipulate
databases.
✔✔data warehouse - ✔✔a place where databases are stored so that they are available
when needed
✔✔data mart - ✔✔a data collection, smaller than the data warehouse, that addresses
the needs of a particular department or functional area of the business
✔✔Worms - ✔✔Independent computer programs that copy themselves from one
computer to other computers over a network
✔✔software - ✔✔the programs and other operating information used by a computer.
✔✔Which method of sharing data is dynamic? - ✔✔object linking
✔✔What part of a computer is responsible for reading and writing data? - ✔✔operating
system
✔✔What kind of software requires no human interaction? - ✔✔software system
✔✔What is it called when a row and column intersect in a spreadsheet? - ✔✔cell
✔✔In a DBMS, what is a column called? - ✔✔field
✔✔What is a clickable navigation element? - ✔✔hyperlink
✔✔Software as a Service (SaaS) - ✔✔Software that is owned, delivered, and managed
remotely and delivered over the Internet to contracted customers on a pay-for-use basis
or as a subscription based on use metrics.
SURE A+
✔✔online company social media emphasize - ✔✔representation, respect, responsibility
✔✔sock puppeting - ✔✔a practice where a company executive or other biased source
poses as someone else to plug a product in social media
✔✔Astrosurfing - ✔✔creating a movement controlled by a large organization or group
designed to look like a citizen-founded, grassroots campaign
✔✔social graph - ✔✔a map of all relevant links or connections for one member of a
social network
✔✔• Facebook's key resources for competitive advantage - ✔✔network effects and
switching costs
✔✔word of mouth - ✔✔most persuasive (and valuable) form of marketing
✔✔Google the most valuable media company by - ✔✔The firm's market capitalization
(market cap), the value of the firm calculated by multiplying its share price by the
number of shares,
✔✔Search Engine Optimization (SEO) - ✔✔Combines art along with science to
determine how to make URLs more attractive to search engines resulting in higher
search engine ranking
✔✔HTML (Hypertext Markup Language) - ✔✔the written code that creates Web pages
and links; a language all computers can read
✔✔factors driving online ad growth trends - ✔✔(1) increased user time online, (2)
improved measurement and accountability, and (3) targeting
✔✔Geotargeting - ✔✔Identifying a user's physical location (sometimes called
geolocation) for the purpose of delivering tailored ads or other content.
✔✔IP address - ✔✔A number that uniquely identifies each computer or device
connected to the Internet.
✔✔keyword stuffing - ✔✔Packing a Web site with unrelated keywords to attract higher-
value contextual ads
✔✔Business Intelligence (BI) - ✔✔A term combining aspects of reporting, data
exploration and ad hoc queries, and sophisticated data modeling and analysis.
, ✔✔phrase analytics - ✔✔a term describing the extensive use of data, statistical and
quantitative analysis, explanatory and predictive models, and fact-based management
to drive decisions and actions
✔✔what lies at the center of competitive advantage - ✔✔data leverage
✔✔When does data become information? - ✔✔Data becomes information when it's
presented in a context so that it can answer a question or support decision making
✔✔Database - ✔✔a collection of organized data that allows access, retrieval, and use
of data
✔✔Structured Query Language (SQL) - ✔✔A language used to create and manipulate
databases.
✔✔data warehouse - ✔✔a place where databases are stored so that they are available
when needed
✔✔data mart - ✔✔a data collection, smaller than the data warehouse, that addresses
the needs of a particular department or functional area of the business
✔✔Worms - ✔✔Independent computer programs that copy themselves from one
computer to other computers over a network
✔✔software - ✔✔the programs and other operating information used by a computer.
✔✔Which method of sharing data is dynamic? - ✔✔object linking
✔✔What part of a computer is responsible for reading and writing data? - ✔✔operating
system
✔✔What kind of software requires no human interaction? - ✔✔software system
✔✔What is it called when a row and column intersect in a spreadsheet? - ✔✔cell
✔✔In a DBMS, what is a column called? - ✔✔field
✔✔What is a clickable navigation element? - ✔✔hyperlink
✔✔Software as a Service (SaaS) - ✔✔Software that is owned, delivered, and managed
remotely and delivered over the Internet to contracted customers on a pay-for-use basis
or as a subscription based on use metrics.
