MGT 8803|Exam V Marketing (Counts 15% of Course Grade)| With complete solution| New edition| 100% correct| Georgia Institute Of Technology

010122356789  
0

 !6 "8875#$ %
&%'(
456789:;<8=:7>9:?@@A:B@CB>D@DE:FG<B:9HGB@:I>9:AGJ:>KK@HJ@DL
MNOPQRQSOTUVWXYZQ[\]^YW_Q̀abQ]cQ\]^T_VQdTOeVfQ
ghijklmjnjlojppqrstu jvwxyz{jp|} j~hi{zxwy{jrn
€x‚ƒ‚ij„tj†‡jlojpplujˆjklmjnjlojppqrstuj‰Š‹ŒŽ jxi‘’xxzjp||jk“”•o–—
˜Y_WT^™WX]Y_
š›6œ:žJ<D@AJ9:>B@:š›6:>ŸŸGI@D:JG:HG F:GB:9HB@@A:B8AJ:;<@9J8GA9¡BG?Ÿ@¢9:GA:J789:@£>¢L:¤G<
I8ŸŸ:?@:>ŸŸGI@D:>A:G GBJ<A8JF:JG:B@¥8@I:FG<B:@£>¢:>KJ@B:J7@:K8A>Ÿ:@£>¢:@B8GD:7>9:HŸG9@DL:
¦§¨©5ª«¬­5®¯°5±²5³̄´²µ5¶·¸µ̈¹5³§²5³̈®²5º²¸¨»¶567<B9D>F:¼ B8Ÿ:½¾¿:½À½½¿:Á½ÀÀ:>¢:@>9J@BA¿:JG
6<@9D>F:Â>F:ÿ:½À½½:ÄÁÁÅÆ:¢:@>9J@BA:J8¢@Ç:̄µ¶5ÈÉ̈É5̧²Ê·¨¸²5ËÌÌ5®µ̈·³²©5»Í5·µµ̈³²¸¸·º³²¶5³̈®²Î5¬ÉÉ
³̈®²©5̄¸²5²¯©³²¸µ5¶¯°É̈¹§³5©¯Ïµ̈¹©5³̈®²
ªÐ¯®5Ñ5һϲ¸©5­¯¸´²³̈µ¹Î5¬ÉÉ5Ê·²©³̈»µ©5̄¸²5²³̈§²¸5­·É³̈ºÉ²5Ó§»Ò̈²5»¸5¦¸·²Ôկɩ²Î5¦§²¸²5̄¸²5µ»5º¸»±É²®©
»µ5³§¨©5²Ð¯®Î
¦§²5²Ð¯®5¶»²©5µ»³5©³̄¸³5·µ³̈É5°»·5§¯Ï²5Ò»µÒÉ·¶²¶5³§²5º¸»Ò³»¸µ̈¹5̈µ³̈¨¯É̈Ö¯³̈»µ5º¸»Ò²©©Î55×µÒ²5³§²5²Ð¯®5̈©
Ϩ©±̈ɲØ5°»·5ÈÉ̈É5§¯Ï²5²Ð¯Ò³É°5ËÌÌ5®µ̈·³²©5³»5Ò»®ºÉ²³²5̈³Î5¦§¨©5º¸»Ò²©©5Ò¯µµ»³5±²5Ùº¯·©²¶Ù5©»5ºÉ²¯©²
¸²®²®±²¸5³§¯³5»µÒ²5°»·5©³̄¸³Ø5ËÌÌ5®µ̈·³²©5É̄³²¸5³§²5²Ð¯®5ÈÉ̈É5̄·³»®¯³̈Ò¯ÉÉ°5ÒÉ»©²5̄µ¶5µ»5Í·¸³§²¸5²µ³̧²̈©
ÈÉ̈É5±²5º²¸®³̈³²¶Î5×µÒ²5°»·5±²¹µ̈5©Ò¸»ÉÉ̈µ¹5³§¸»·¹§5³§²5²Ð¯®Ø5³§²5²Ð¯®5³̈®²¸5ÈÉ̈É5µ»5É»µ¹²¸5±²5Ϩ©±̈ɲ
ȳ̈§»·³5©Ò¸»ÉÉ̈µ¹5±¯Ò´5³»5³§²5³»º5»Í5³§²5º¯¹²Î55Õ»¸5³§¨©5̧²¯©»µØ5̈³5̈©5©·¹¹²©³²¶5³§¯³5°»·5́²²º5̄5ÒɻҴ5»¸
³̈®²¸5µ²¯¸±°5̄µ¶5́²²º5̄5ÒÉ»©²5²°²5»µ5̈³Î55Ú³5̈©5°»·¸5̧²©º»µ©±̈É̈³̈°5³»5²µ©·¸²5³§²5°»·5©·±®³̈5°»·¸5²Ð¯®
±²Í»¸²5³̈®²5̧·µ©5»·³Î5ÛÏ̈²µ5³§²5©§»¸³5³̈®²5̧²Ê·¨¸²¶5³»5Ò»®ºÉ²³²5³§²5²Ð¯®5±¯³§¸»»®5±¸²¯´©5̄¸²5š›6
¯ÉɻȲ¶Î
­¯Ð¨®·®5Ü»µ̈³©5¦§¯³5Ó¯µ5ݲ5ª¯¸µ²¶5Ú©5ËÌÞ55Ü»µ̈³©
Û»»¶5ß·Ò´

àáâãäâáåæç
èBGHJGB8AC:é<Ÿ@9ê5׳§²¸5³§¯µ5³§²5²Ð¯®5µ»5»³§²¸5ȵ̈¶»È©5»¸5º¸»¹¸¯®©5©§»·É¶5±²
»º²µÎ5¬¶¶³̈¨»µ¯ÉÉ°Ø
ë»·5®¯°5µ»³5·©²5±»»´©Ø5µ»³²©5»¸5ÙÒ§²¯³Ù5©§²²³©Î
ë»·5®¯°5§¯Ï²5±É̄µ´5©Ò¸¯³Ò§5º¯º²¸5³»5ȸ³̈²5»µ5¶·¸µ̈¹5³§²5²Ð¯®Î55ݲͻ¸²5̄µ©È²¸µ̈¹5°»·¸5Í̈¸©³
Ê·²©³̈»µØ5ºÉ²¯©²5§»É¶5·º5̄ÉÉ5±É̄µ´5©§²²³©5»Í5º¯º²Ø̧5©É»ÈÉ°5©§»Èµ̈¹5±»³§5©¨¶²©Î55
ë»·5®¯°5§¯Ï²5²¯¸±·¶©5Í»¸5³§²5®Ò̈¸»º§»µ²5Í·µÒ³̈»µ5컵²5»Í5³§²5̧²Ê·¨¸²®²µ³©5»Í5º¸»Ò³»¸µ̈¹í5»¸5Í»¸
)*611()+(+(1(12288,71-..15
07/,0%11227337/2
155

,010122356789¶  ·

0

¸!6 "8875#¹ ·%'( º»
$ %
&
¼½¾¿ÀÁ½Áº‚¿Â‚Ãľ½ÅƂÇÄ¿‚½È‚¼½¾¿ÀÁ½Áº‚¿Â‚Ãľ½ÅƂ¿ÉÀ‚¾ÂÄÊÅÀ‚ËÀ̽ÅÀ‚Ãľ¿‚ÊÀÃͽÁ‚ÂÄ¿‚ÂȂÊÀÍÅÉÎ
ÏȶÂÄÉÍÌÀÍÁ¶½¾¾ÄÀ¾ËÄʽÁº¿ÉÀÀÐÍà ÅÂÁ¿ÍÅ¿ÑÒÓÒÔÕÒÖ×˽ÊÀÅ¿¼¶Ç¶¾ÀÁ˽ÁºÍÁÀÃͽ¼¿Â
456789:;9<=>9?@A9B?CDEF9DGG>AG9HDIB9J=E=@K=LM9?EN9<=>9B?CA9H=@MAN9HDIB9J=E=@K=LM
?ENO=@9P?EC?G9I=9E=9@AG=K>ID=EQ9L=EI?LI9RSTU7VWXY7T45Z [\]^^_`abbcd^ef]g̀ehijfek
lmngfmobfml^jlpj^qrjst`fufd^uj^eov`q`ujstfwxdyz{|sws}~z~}xzwx}{swxyzxds€[
‚


ƒ„†‡ˆ„‰Š‹Œ‰ƒ„ŽŽ„‘’‰Žˆ „‡“”„•’ „–Ž“Ž‰Ž—˜„‘’‰Žˆ „™†•“ƒŒŽ“š




›
œžŸ ¡¢£ ¤¥Ÿ¦§¢̈Ÿ©
ª©©¤ž«Ÿ¤¬£ £¨­£®¯¤ŸžŸ ¡¢£ ¤ž£¤®£ ž¢§Ÿ
°¤±²¨ŸŸ¤ž£¤¬£ £¨­£®¯³¡¤ ¤± ©¤±®¯ £´­Ÿ©²Ÿ¤°¤«±µŸ¤̈Ÿ±©¤± ©¤§ ©Ÿ¨¡ž± ©
¬£ £¨­£®¯³¡¤




)*611()+(+(1(12288,71-..15
07/,0%11227337/2 2155

,010122356789  
0

 !6 "8875#$ %
&%'(




)*611()+(+(1(12288,71-..15
07/,0%11227337/2 5155

, 010122356789  
0

 !6 "8875#$ %
&%'(




”•–—––•˜™š™›œ™ž•Ÿš• ¡¢££™›¤•¥¦¤¤£§¨©©¦™š™›œ™ž™ª©§¢££™›¤«• ¬›­®¯°•¬™œ­°•¥¦¤¤£§¨©©¦™š™›œ™ž™ª©œ±²¯œ©¯££³£›­®¯°«• ´±›ª§
™µ•¡±›®­±•¥¦¤¤£§¨©©¦™š™›œ™ž™ª©œ±²¯œ©¤±›ª§«


56789:;7<9=>89?@ABCD9E>F9G9>H9IIJKLMNO

PQQRSTQUVWXQYZ[
\]]^_`] ab_^ cdef^ g^hfij^j
klmnom lppqrsptut vwxyz{|}~ €‚ƒx„|}x„x†‡w €‚ƒx„|}x„x†‡w

ˆA@‰C9Š@‰9H6789:;7<J9‹ŒŽ9@;H9@Š9I
ˆ;‘N7HHCD9E>F9G9>H9I’JK>N
56789>HHCNMH9H@@B9G9N7“;HC8O

¶·¹̧eºf̧º»b̧»]ei̧¸]^d¼»bdi½b̧¾¾º^j̧ºfb»h¹̧eºf¸^¿i_À̧`½^i¾^ḑe»]id]¸]¼^
i``fe`fbi]^¸`feÁbj^fÂ
Ãe»ef½edÄÂÅ̧7H67“9H6C9CÆ>NÇ9F@;9=7??98CC9ȒÉÊË9̉@AH@‰7“Í9ˆ;MM@‰HÈ9H@9H6C
‰7Í6H9@Š9H6C9CÆ>N9:;C8H7@“89>“D9H67897“A?;DC89@MH7@“89Š@‰9Î7ÏC9Ð6>H9>“D
Ì6@“C98;MM@‰HO9ъ9F@;9‰C:;7‰C98;MM@‰H9‘CŠ@‰C9@‰9>ŠHC‰9H6C9CÆ>NÇ9F@;9A>“
CN>7?9¾º``ef]ÒÃe»ef½edÄÓde_ÔÕÖ×ØÙÚÛÜÝÞßßÛàÚáâÛãÛàÙÛäåæäÛÖçÔ@‰9A>??
IèéÉÉè’ÉGè’KO
êi»Ái¾Â¸Ð̧>??9IèéËËè’KLèéÉLé9@‰9;8C9H6C9A6>H
6C‰C9¼]]`¾Âëëdi¾^¾Ódi»Ái¾½_¾Óde_ë½bÁ^ih^»]d¼i]ìd¼i]]¹`^í¾]ºj^»]
ÕîÚÚßÝÜïïä×ÝðÝæä×ãñ×ÝÙÖÝæäÛÖïÙØñð×òðãÚäî×Úóäî×ÚÚôßðõÝÚÞöðãÚç



)*611()+(+(1(12288,71-..15
07/,0%11227337/2 4155