Components of macroenvironment
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Social
Demographic
Political/legal
Technological
Economic
Resources VS Capabilities
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What you have vs what you do with what you have
Resources: company's assets
brand people patents ppe for developing new products
, Capabilities: company's resource coordinating skills
marketing distribution better R&D teams supplier relations
Economic vs Accounting performance
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Economic value added = After-tax operating profit - (Cost of Capital X
Amount of Capital)
- includes return on shareholders investments
- amount of benefit provided
Accounting value added = revenue - costs
- financial statements
- Gross profit margins
- activity and profitability ratios
Fragmented industry
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Larger # of smaller firms
Not impacted by price changes
Strategic fit vs Strategic intent
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Give this one a try later!
Social
Demographic
Political/legal
Technological
Economic
Resources VS Capabilities
Give this one a try later!
What you have vs what you do with what you have
Resources: company's assets
brand people patents ppe for developing new products
, Capabilities: company's resource coordinating skills
marketing distribution better R&D teams supplier relations
Economic vs Accounting performance
Give this one a try later!
Economic value added = After-tax operating profit - (Cost of Capital X
Amount of Capital)
- includes return on shareholders investments
- amount of benefit provided
Accounting value added = revenue - costs
- financial statements
- Gross profit margins
- activity and profitability ratios
Fragmented industry
Give this one a try later!
Larger # of smaller firms
Not impacted by price changes
Strategic fit vs Strategic intent
Give this one a try later!
